Models Amelia Gray Hamlin and Alex Consani star in a new Ludovic de Saint Sernin collaboration with Zara, re-creating the iconic 1991 supermodel shoot by Peter Lindburg, blending nostalgic ’90s glamour with contemporary fashion.
The campaign, shot in black and white across New York City, evokes the halcyon days of supermodels like Cindy Crawford and Naomi Campbell. Directed by Gordon von Steiner, it features a bevy of models including Maxine Emad and Awwal Adeoti, with the city itself playing a key role in the narrative. The visuals transition from leather-clad streets to strobe-light-filled nightclubs, capturing the essence of ’90s New York fashion. This homage to Lindburg’s “The Wild Ones” photograph not only celebrates supermodel legacy but also introduces a modern twist.
Inspired by the original 1991 shoot, the collection includes ready-to-wear fashion and accessories for men and women, characterized by chainmail embellishments, studded leather, and silk slip dresses. The designs retain de Saint Sernin’s signature sexy aesthetic but are made accessible through Zara’s global reach. Flat studs replace his typical eyelets, offering a more wearable version of his bold styles. This partnership began with Zara’s 50th anniversary, where de Saint Sernin created an exclusive chair, now expanding into a full capsule collection.
Available from November 17, 2025, the Ludovic de Saint Sernin x Zara collection marks a significant retail partnership. Prices range from $25.90 for smaller items to $1,399 for premium pieces, making high-fashion elements available to a broader audience. The campaign images and a video were released on Zara’s Instagram and major news outlets, generating early buzz. This launch is timed for the holiday season, aiming to capitalize on nostalgic trends and designer collaborations.
Ludovic de Saint Sernin, dubbed an “overnight celebrity favorite” by Vogue, emphasized the importance of this collaboration for visibility as a young queer designer. He shared that the project was a year in the making and allowed him to reach a global scale, contrasting with his haute couture work for Jean Paul Gaultier. The designer highlighted his community focus, stating that it’s crucial to tell stories and be independent in the industry. This approach resonates with a diverse audience, particularly within the LGBTQ+ sphere.
The designer invited his mother to the shoot, underscoring the personal significance and the goal of making his designs wearable for everyday people. She tried on the clothes during the two-day filming, symbolizing the collection’s accessibility. De Saint Sernin’s background includes brief stints designing for Ann Demeulemeester and his rise from menswear to unisex fashion, pushing boundaries in gender expression. His work often features lace-up briefs, metal breastplates, and sheer elements, reflecting his commitment to inclusivity.
The campaign’s release through outlets like Page Six and Vogue has positioned it as a key fashion moment, likely influencing upcoming trends. It not only celebrates Zara’s legacy but also reinforces de Saint Sernin’s rising profile, potentially leading to more high-profile collaborations. The collection’s success could inspire other designers to bridge fast fashion and luxury, making avant-garde styles more mainstream. As the holiday shopping season approaches, it is expected to attract both fashion enthusiasts and new customers.
Looking ahead, the Ludovic de Saint Sernin x Zara collaboration sets a precedent for future partnerships that prioritize storytelling and diversity. Its impact may extend beyond sales, encouraging greater representation in fashion and fostering a more inclusive industry. The collection’s availability online and in select stores worldwide ensures broad accessibility, potentially reshaping how consumers engage with designer labels.
