Savannah Guthrie and Jenna Bush Hager brought high fashion to the Today show’s Halloween celebration, transforming into Miranda Priestly and Anna Wintour in a detailed and timely costume reveal that captivated audiences. The event, which aired on October 31, 2025, featured the co-hosts paying homage to two iconic figures in fashion and entertainment, drawing inspiration from real-life encounters and upcoming film projects.
Guthrie’s portrayal of Miranda Priestly, the formidable editor from “The Devil Wears Prada,” was remarkably accurate, complete with a custom silver-white wig that required 80 hours of construction by the Saturday Night Live wig department. The wig’s specific shade and style mimicked Meryl Streep’s character perfectly, and Guthrie accessorized with a replica Prada handbag, high-heeled pumps, and sunglasses tinted with Sharpies to achieve the exact colors. This attention to detail made it one of the most challenging costume pieces, showcasing the dedication behind the scenes to recreate the iconic look.
Bush Hager, as Anna Wintour, wore a custom-printed floral dress that replicated the Dolce & Gabbana outfit the Vogue editor wore at Milan Fashion Week in September. She humorously noted that her dress was “fake Dolce — faux-lce,” adding a light-hearted touch to the sophisticated ensemble. The costume department ensured authenticity by adjusting jewelry and accessories, even using markers to match Wintour’s signature style, highlighting the meticulous effort to honor the fashion icon.
The inspiration for these costumes stemmed from a viral video of Wintour and Streep meeting backstage at the Dolce & Gabbana show, where Streep was in character for the upcoming “Devil Wears Prada” sequel. This timing made Guthrie and Bush Hager’s costumes particularly relevant, as they recreated that moment on the Today show, with an Instagram post captioned “fashion icons meeting” that garnered significant attention and emphasized the pop culture resonance.
Other Today show cast members joined in the Halloween fun with a U.S. road trip theme, adding to the festive atmosphere. Craig Melvin channeled Prince in “Purple Rain” attire for Minnesota, Sheinelle Jones embodied Beyoncé’s Cowboy Carter look for Texas while riding a horse on stage, and Al Roker dressed as Mr. T’s Clubber Lang from “Rocky III.” Carson Daly appeared as Rocky Balboa, Dylan Dreyer as Frankie Valli, and others represented various states, each bringing unique energy and creativity to the celebration.
This year’s group costume theme continues a long-standing tradition where the Today show cast dresses in coordinated outfits, with past years featuring characters from popular films like the 1980s, 1990s, and 2000s. The elaborate preparations, including quick changes during commercial breaks, demonstrate the team’s commitment to entertaining their audience and embracing the holiday spirit, fostering a sense of community and fun among viewers.
The event not only provided festive entertainment but also tied into broader cultural moments, such as the anticipation for the “Devil Wears Prada” sequel, expected in spring 2026. By blending fashion, film, and television, the Today show’s Halloween episode illustrated how pop culture can inspire creative expressions and engage viewers in meaningful ways, potentially influencing future costume trends and media discussions.
Overall, the Halloween celebration underscored the Today show’s ability to merge entertainment with current events, offering a lighthearted yet polished presentation that resonated with fans. As the cast moves forward, such themed episodes likely reinforce the show’s reputation for innovation and audience connection, setting a high bar for future holiday specials.