Country music star Zac Brown is set to headline the first-ever “Proud to Honor: Celebrating America’s Heroes” concert on November 7, 2025, in Nashville. The benefit event, which will be livestreamed on TikTok, aims to support veterans and military families through a modern celebration of their service.
The concert will take place at the Country Music Hall of Fame and Museum in Nashville, Tennessee, starting at 8 p.m. CT/9 p.m. ET. It is being produced by Jesse Collins Entertainment and will be available for remote viewing via TikTok’s livestream. Viewers can contribute donations during the stream using the platform’s “donate live” button. The event is designed to bring together music and community in honor of Veterans Day.
Joining Zac Brown on stage will be a diverse lineup of artists, including BRELAND, Lanie Gardner, Mickey Guyton, NE-YO, and The War & Treaty. This mix of country, R&B, and soul performers highlights the inclusive nature of the celebration. Each artist brings their unique style to the event, promising a memorable night of music. The collaboration underscores the universal appeal of honoring military heroes.
The concert is a joint effort by Ford Motor Company, Blue Star Families, and TikTok, showcasing a partnership between corporate, nonprofit, and social media sectors. Proceeds from the event will benefit several Veteran Service Organizations, such as Blue Star Families, DAV (Disabled American Veterans), Elizabeth Dole Foundation, Guitars4Vets, Team Rubicon, TAPS (Tragedy Assistance Program for Survivors), Travis Manion Foundation, and Camp Southern Ground. These organizations provide critical support to veterans and their families.
In a statement, Zac Brown expressed his commitment to the cause, saying, “Supporting our service members and their families has always been close to my heart. The values behind Proud to Honor — lifting up organizations that make a real difference and giving back to those who’ve given so much — mean a lot to me.” Bill Ford, executive chair of Ford, emphasized the company’s pride in partnering for this initiative, noting it aligns with their values of community care.
Brown’s involvement is deeply personal, as he founded Camp Southern Ground in 2011 to help veterans transition to civilian life and address post-traumatic stress disorder. The camp, located in Fayetteville, Georgia, offers programming at no cost, reflecting his long-standing advocacy. This concert builds on his efforts to use music as a healing force for those who have served.
The event will also feature appearances by veteran content creators like Justin Nunley, and promotions by creators Asena and Kenny Jary, making it a modern take on military appreciation. By leveraging TikTok’s platform, the concert aims to reach a broad audience and engage the #MilTok community. This approach ensures that the celebration resonates with younger generations and highlights the ongoing relevance of veteran support.
As Veterans Day approaches, this concert represents a significant effort to honor military personnel in a contemporary and impactful way. It not only raises funds but also awareness for the challenges faced by veterans and their families. The collaboration between entertainment, technology, and philanthropy sets a precedent for future initiatives. Attendees and viewers can expect an inspiring evening that blends heartfelt performances with a powerful message of gratitude.