Olivia Culpo’s radiant appearance at the 2026 NFL Honors has been attributed to a viral skincare product, with her makeup artist highlighting it as the secret to achieving red carpet-ready skin. The model walked the red carpet alongside her husband, San Francisco 49ers star Christian McCaffrey, who later won the comeback player of the year award, while her glowing complexion became a focal point of beauty discussions.
Makeup artist Ash K. Holm, who works with celebrities like Kris Jenner and Lindsay Lohan, prepped Culpo using D’Alba’s Piedmont First Spray Serum as the foundational step. Holm emphasized that “the secret to ultimate red carpet makeup starts with red carpet skin,” noting that the serum-mist hybrid, containing truffle oil and vitamin E, nourishes the skin and boosts radiance. Culpo herself quipped about the results, saying, “I want someone to be able to see my reflection in my skin,” showcasing the product’s effectiveness in creating a luminous base.
The D’Alba spray serum has gained significant popularity, currently holding the position as Amazon’s No. 1 bestselling face mist with over 23,770 five-star reviews. In the past month alone, more than 40,000 bottles were sold, driven by its viral status on TikTok and endorsements from beauty enthusiasts. Page Six Commerce Reporter Erica Radol affirmed its hype, stating it makes skin feel hydrated, soft, and radiant, whether applied under or over makeup, and is praised for its affordability and daytime refreshment capabilities.
Culpo’s red carpet prep extended beyond the spray serum to include other D’Alba products for enhanced results. Holm also used the brand’s White Truffle Double Serum and Cream to intensify the glow and calm irritation, particularly important for Culpo’s sensitive skin post-partum. She noted, “I have to make sure the products I’m using aren’t going to give me a huge rash,” highlighting the careful selection of gentle yet effective skincare for the event.
Additional tools and products were incorporated into the routine, such as the Double Shot Beauty Massager for depuffing and the Double Serum All In One Multi Balm for the T-zone. Holm described the massager as “such a red carpet must-have” for its ability to reduce puffiness, ensuring Culpo’s skin looked snatched and prepared. The final touch involved another spritz of the spray serum before she stepped out, emphasizing the multi-step process that contributes to celebrity beauty standards.
The event marked another high-profile appearance for Culpo, who has regularly attended NFL Honors since her relationship with McCaffrey began, and she has even designed merchandise for his team. In a previous interview, she addressed the term WAG (Wives and Girlfriends of athletes), expressing comfort with it and pride in supporting loved ones, which adds context to her role in the sports and entertainment spheres.
This revelation underscores the influence of celebrity beauty routines on consumer trends, with viral products like D’Alba’s serum gaining traction through social media and red carpet exposures. As makeup artists share insider secrets, such endorsements can drive sales and shape beauty preferences, highlighting the interconnectedness of celebrity culture and the cosmetics industry. The story reflects a broader trend where skincare is prioritized as the foundation for makeup, resonating with audiences seeking accessible, effective products for everyday radiance.
