Executive summary: Hollywood unions and studios have embarked on new contract negotiations with cautious hope of averting another crippling strike, as talks begin to resolve lingering disputes over artificial intelligence, streaming economics, and worker protections.
The entertainment industry is still recovering from the dual 2023 writers and actors strikes, which lasted for months and caused widespread production halts. Now, with SAG-AFTRA kicking off negotiations on February 9, 2026, followed by the Writers Guild and Directors Guild, there is a shared desire to avoid a repeat of the disruption. Both sides have expressed guarded optimism, citing lessons learned from the previous conflicts and a more measured approach this time.
Key issues on the table include artificial intelligence, where actors seek stronger compensation and consent for the use of their likenesses in AI training. Streaming residuals remain a point of contention, as previous agreements have fallen short of projections, prompting calls for revised payment structures. Health and pension plans are also critical, with unions pushing for enhanced funding to sustain benefits amid economic pressures. Studios may propose longer contract terms in exchange for increased contributions, but union leaders have expressed skepticism about extended agreements.
The negotiation dynamic has shifted with new leadership on both sides. SAG-AFTRA is now led by president Sean Astin, while the AMPTP has Greg Hessinger, a former union executive, aiming for a more collaborative approach compared to the adversarial tone of 2023. This change in personnel is expected to foster better communication and reduce the risk of breakdowns that led to the last strikes.
Despite the optimism, challenges persist. Unresolved mistrust from the last strikes and the rapid evolution of AI technology could complicate talks. Duncan Crabtree-Ireland, SAG-AFTRA’s chief negotiator, has not ruled out a strike, emphasizing the need for meaningful protections. The studios, represented by the AMPTP, have stated their commitment to reaching a fair deal, but details on concessions remain unclear.
If successful, a fair deal could stabilize Hollywood and set a precedent for labor relations in the streaming era. It would provide clarity on AI usage, ensure fair compensation for digital content, and secure health benefits for workers. Failure, however, risks another shutdown that would further damage an industry already grappling with production declines and financial uncertainty.
The outcome of these negotiations will not only affect thousands of workers but also shape the future of content creation, balancing technological innovation with fair labor practices. As talks progress, the industry watches closely, hoping that this sequel avoids the destructive path of its predecessor.
