At the 2026 Golden Globes, host Nikki Glaser and celebrities Kristen Bell and Elle Fanning turned heads with their stunning lashes, all achieved using a surprisingly affordable $13 mascara from L’Oréal Paris. This choice highlighted a growing trend of budget-friendly beauty products making their mark on Hollywood’s most glamorous red carpets.
The Golden Globes awards ceremony, held last night in Los Angeles, featured a parade of designer gowns and exquisite jewelry, but it was the makeup details that captured attention. Specifically, the doe-eyed lashes of several stars were credited to L’Oréal Paris’s Panorama Mascara, a drugstore favorite that retails for just $12.97. The mascara is known for its long-wearing formula that provides both volume and length, available in various black tones and colors like burgundy to suit different preferences.
Host Nikki Glaser, along with actresses Kristen Bell and Elle Fanning, as well as producer Erin Foster, were among the celebrities who incorporated this mascara into their red-carpet looks. The product’s brush, designed with both short and long bristles, ensures that every lash is coated for maximum impact. According to reports, over 10,000 units of the Panorama Mascara were sold on Amazon in the previous month alone, where it boasts nearly 13,000 five-star ratings.
Beyond the mascara, the stars’ makeup artists utilized other L’Oréal products to complete their glamorous appearances. Kristen Bell and Erin Foster’s teams applied the Infallible Grip Mechanical Gel Eyeliner in Intense Black to define their eyes, paired with the classic pink lipstick shade Worth It. Bell opted for the velvet formula of Colour Riche Intense Volume Matte, while Foster chose the satin finish of Colour Riche Satin, showcasing the brand’s versatility.
The beauty regimen extended to hair and skincare, with stylists for Mia Goth and Chase Infiniti using L’Oréal’s Elvive Glycolic + Gloss High Shine Leave-In Hair Serum. This serum, with notes of grapefruit, jasmine, and cedarwood, provides glossy, frizz-free tresses by laminating the hair cuticle. Additionally, Bell, Foster, and Glaser had their complexions prepped with L’Oréal’s Age Perfect Anti-Aging Midnight Face Cream, a product endorsed by celebrities like Bethenny Frankel.
This embrace of affordable beauty products at a high-profile event reflects a shift in Hollywood culture, where stars are increasingly opting for accessible drugstore brands over exclusive luxury lines. The trend, dubbed ‘budget beauty,’ challenges traditional notions that red-carpet glamour requires exorbitant spending, making high-quality makeup more attainable for the general public.
The use of L’Oréal Paris products at the Golden Globes could have significant implications for the beauty industry. By associating with A-list celebrities, brands like L’Oréal may see a surge in consumer interest and sales, democratizing beauty standards. This incident also sets a precedent for future award shows, where affordability and performance might take center stage alongside creativity and style.
As the 2026 awards season continues, the focus on value-driven beauty choices is likely to influence both celebrity endorsements and consumer purchases. The success of products like the Panorama Mascara underscores that in today’s beauty landscape, effectiveness and accessibility are key, paving the way for more inclusive and practical approaches to glamour.
