Connor Storrie’s debut at the 2026 Golden Globes featured a makeup routine that included the same brow serum favored by Hailey Bieber, showcasing a shared beauty secret among celebrities. This revelation highlights how affordable products can gain popularity through star endorsements, blending high-fashion events with accessible consumer trends.
At the Golden Globes, Connor Storrie made his red carpet debut wearing a classic black Saint Laurent suit and Tiffany & Co. jewelry, but it was his makeup that caught beauty enthusiasts’ attention. Celebrity groomer Candice Birns used several Milk Makeup products, including the Kush Brow Lamination Gel to set his brows in place. This clear brow gel has previously been endorsed by Hailey Bieber, who featured it in a TikTok video for a quick dinner look. The connection between Storrie and Bieber emphasizes the product’s crossover appeal in Hollywood.
Beyond the brow serum, Storrie’s complexion was perfected with Milk Makeup’s Hydro Grip Hydrating Gel Skin Tint for sheer coverage and an unreleased complexion product. Birns also applied the brand’s Matte Bronzer to add warmth and a healthy glow, finishing with Hydro Grip Setting Spray to lock everything in. These choices reflect a trend towards natural, glowing skin on the red carpet, as emphasized by Birns who stated that ‘complexity is everything’ for such events.
Storrie’s grooming was handled by Birns, who recently began working with the actor, ensuring his look was polished yet effortless. His co-star from ‘Heated Rivalry,’ Hudson Williams, also received professional glam for the night, with groomer Aika Flores using iS Clinical products to prep his skin. Williams wore a Giorgio Armani tuxedo and Bvlgari jewelry, complementing the duo’s sophisticated appearance as they presented an award together.
The Golden Globes appearance came amid the success of ‘Heated Rivalry,’ a hockey romance series that became one of HBO Max’s most-watched shows in 2025. Storrie and Williams presenting an award was a moment of life imitating art, given their on-screen chemistry. This visibility at a major awards show signals their rising status in the entertainment industry and potential for more high-profile events in the future.
The use of Milk Makeup products, particularly the brow serum shared with Hailey Bieber, underscores how celebrity endorsements can drive consumer interest in affordable beauty items. Brands like Milk benefit from such red carpet moments, which serve as powerful marketing tools. For fans, it democratizes beauty by showing that star-worthy looks can be achieved with relatively inexpensive products.
As beauty trends continue to evolve, the fusion of celebrity culture and accessible makeup highlights a shift towards inclusivity and practicality in the industry. The attention on Storrie’s routine may inspire viewers to explore similar products, fostering a connection between audiences and the glamour of award shows. This narrative reinforces the idea that behind every red carpet moment lies a blend of artistry and consumer-friendly choices.
Looking ahead, Storrie and Williams are poised for more appearances as ‘Heated Rivalry’ gains traction, likely bringing further spotlight to their beauty secrets. The story of a shared brow serum between Connor Storrie and Hailey Bieber not only captivates fans but also illustrates the interconnectedness of celebrity style and everyday beauty routines.
