Abercrombie & Fitch has launched a groundbreaking collaboration with Kemo Sabe, creating a cowgirl-chic Western collection that merges luxury craftsmanship with accessible fashion, available now with pieces starting at $50.
On October 30, 2025, Abercrombie & Fitch and Kemo Sabe unveiled their new partnership through articles in outlets like Good Morning America and Page Six. The collection represents a significant step for Abercrombie, which has been reinventing itself with modern twists on classic styles, while Kemo Sabe brings its expertise in high-end Western wear from its Aspen roots. This collaboration marks a fresh direction for both brands, blending their distinct aesthetics into a cohesive line that appeals to a broad audience.
Corey Robinson, Abercrombie’s chief product officer, explained in an interview that this is the brand’s first true collaboration with another fashion label, following partnerships with individuals and the NFL. He noted that the idea was cultivated after he became friends with Kemo Sabe’s president, Wendy Kunkle, and was solidified when Abercrombie CEO Fran Horowitz visited the Kemo Sabe store in Park City, Utah, and suggested the collaboration. Robinson described the process as exceptionally smooth, emphasizing the shared vision between the companies.
Wendy Kunkle echoed this sentiment, calling the project “ridiculously fun” and highlighting the alignment in values. In a press release, she stated that the collection aims to deliver Kemo Sabe’s “elevated craftsmanship, heritage details and iconic style” to a wider audience that values authenticity, quality, and versatility. This partnership not only strengthens brand relationships but also introduces Kemo Sabe’s luxury elements to consumers who might not have accessed them before.
The product lineup includes a variety of items such as puff sleeve lace-pieced maxi dresses, long-sleeve eyelet lace-trim tops, embroidered denim zip-up jackets, and high-rise bootcut jeans with chap-inspired designs. Key pieces like the Western genuine leather jacket at $500 and more affordable options like the $50 bolo tie cater to different budgets, with denim skirts and belts rounding out the collection. Each item is designed to transition seamlessly from Western settings to urban environments, featuring details like floral embroidery, lace trims, and tooled leather.
According to Page Six, the collection has already garnered significant attention, with over 900 people viewing certain product pages on Abercrombie’s website shortly after launch. The styles emphasize versatility, allowing wearers to mix cowgirl sophistication with everyday casual wear. This accessibility is a key selling point, as it makes high-fashion Western elements available to a broader demographic without compromising on quality or style.
Kemo Sabe’s reputation among celebrities, including Kim Kardashian, Jennifer Lopez, and Hailey and Justin Bieber, who have shopped at its stores, adds a layer of star power to the collaboration. This appeal is expected to attract fashion-forward consumers looking for celebrity-endorsed styles at more accessible price points. The blend of Abercrombie’s revitalized image and Kemo Sabe’s luxury cachet creates a unique market position that could influence future fashion trends.
The collection is currently available for purchase on Abercrombie’s website, supported by a full marketing campaign that highlights the romantic and rugged fusion. This partnership not only expands Abercrombie’s product diversity but also introduces Kemo Sabe to a broader market, potentially setting a precedent for more brand collaborations in the industry. As consumers seek authentic and versatile fashion, this collection could drive sales and inspire similar ventures blending niche and mainstream aesthetics.