Kristin Juszczyk’s Off Season brand has launched its inaugural WNBA collection, offering sporty-chic apparel for fans of the New York Liberty, Indiana Fever, Golden State Valkyries, and Las Vegas Aces. The launch on September 4, 2025, marks the brand’s expansion into women’s sports, building on its success with NFL merchandise.
The collection features a range of ready-to-wear items, including fleece corsets priced at $125, canvas cropped button-up shirts also at $125, graphic t-shirts, unisex fleece hoodies at $165, and joggers. These products are designed with a modern, fashion-forward aesthetic, featuring screen-printed team and city names, and are available for purchase through Fanatics. The designs aim to be more sophisticated than traditional sports merch, appealing to a broader audience.
Kristin Juszczyk, who co-founded Off Season and gained recognition after Taylor Swift wore her custom NFL designs, emphasized the inspiration behind the line. In a press release, she stated, ‘I wanted every piece to reflect the strength, power, creativity and energy that women’s sports bring to the culture.’ This move aligns with her vision of redefining sports fashion.
Off Season began with hand-made NFL puffer jackets and has evolved into a larger operation with Emma Grede joining as a co-founder to help scale production. The brand focuses on creating premium, versatile gear that fans can wear year-round, moving from custom pieces to accessible ready-to-wear collections.
The launch coincides with the WNBA playoffs and the league’s rising popularity, driven by stars like Caitlin Clark. This collaboration is seen as a strategic effort to capitalize on the growing cultural impact of women’s basketball and the increasing demand for stylish fan apparel.
Early buzz around the collection includes previews by Indiana Fever player Sophie Cunningham, who showcased the fleece corset in a recent outfit, and Kristin Juszczyk wearing her designs to games. The products are expected to be in high demand, similar to previous NFL drops, with fans eager to embrace the new styles.
Looking forward, Off Season may explore further expansions into other sports leagues, leveraging its momentum. This launch underscores the blending of sports, fashion, and celebrity influence, reflecting broader trends in apparel and fan engagement.