Kylie Jenner recently used the viral FaceTub ice bath as part of her skincare preparation for the 2026 Golden Globes, sharing a lighthearted TikTok video that captured her amusing struggle with the cold treatment. The video, which she posted before attending the awards ceremony on January 11, quickly gained attention for its candid depiction of celebrity beauty rituals.
In the clip, Jenner is seen attempting to submerge her face in the FaceTub, a clear plastic bowl designed with a face-shaped indent and a snorkel-like tube for breathing. She hesitates multiple times, exclaiming ‘I forgot how to breathe’ and complaining of ‘brain freeze’ as she briefly dips her face into the icy water. Her makeup artist, Ariel Tejada, encouraged her during the process, which was intended to depuff and refresh her skin ahead of the red carpet.
The 28-year-old reality star and beauty mogul was preparing to support her boyfriend, Timothée Chalamet, who won a Golden Globe for his role in ‘Marty Supreme.’ Jenner’s skincare routine highlights the growing trend of at-home treatments that blend luxury with practicality, driven by social media virality. The FaceTub, priced at $119 to $145, has become a popular tool among celebrities seeking quick fixes for glowing skin.
Jenner is not alone in embracing this trend; fellow celebrity Joe Jonas has also publicly praised the FaceTub, noting that he introduced it to his brothers and it has since become widespread. This endorsement underscores how influencer-driven products can rapidly gain traction in the beauty market, often through relatable and humorous content shared on platforms like TikTok.
Interestingly, this was not Jenner’s first experience with ice baths for skincare. In 2024, she shared a ‘get ready with me’ video using a simpler bowl of ice water, indicating her long-standing interest in cold therapy for beauty benefits. The recent video, however, focused on the specialized FaceTub, showcasing the evolution of such tools and their appeal in celebrity circles.
At the Golden Globes, Jenner appeared radiant in a gold sequined gown by Ashi Studios and accessorized with enormous diamond earrings by Lorraine Schwartz. Her polished look contrasted with the casual, behind-the-scenes footage of her skincare prep, offering fans a glimpse into the efforts behind celebrity appearances. Chalamet’s win added to the significance of the evening, with Jenner by his side.
The story reflects broader shifts in how celebrities engage with their audiences, turning personal routines into public content that drives trends and consumer behavior. By sharing unfiltered moments, stars like Jenner demystify glamour while promoting products, creating a cycle of influence that benefits both their personal brands and the beauty industry.
As skincare innovations continue to emerge, Jenner’s experience with the FaceTub illustrates the ongoing fusion of technology and tradition in beauty rituals. It also points to the potential for such trends to shape future product developments, as consumers seek effective and Instagram-worthy solutions for their own routines.
