Kim Kardashian started 2026 with scented hair, as revealed by her hairstylist Dimitris Giannetos, who detailed the luxury Parfums de Marly hair perfumes used during her Aspen New Year’s celebration. For Kate Hudson’s star-studded party, Kardashian sported a ’60s-inspired doll hairstyle, misted with Valaya Hair Perfume for an elegant finish, while the next day’s ‘Aspen blowout chic’ look featured Delina Hair Perfume, described as ‘delicious’.
The Valaya Hair Perfume offers fresh notes of bergamot, mandarin, and white peach, complementing Kardashian’s glamorous image. Giannetos emphasized that adding hair fragrance elevates a look, and at $97, these mists provide a cost-effective alternative to the $250 eau de parfum versions, making luxury accessible.
For the New Year’s Eve event, Kardashian’s half-up, half-down style was voluminous with bouncy curls, topped with Valaya to enhance the festive atmosphere. Giannetos noted that the scent fits the occasion, aligning with Kardashian’s sophisticated persona.
On New Year’s Day, the ‘Aspen blowout chic’ look involved a smooth, shiny blowout with a center part, completed with Delina Hair Perfume during a shopping trip. The rhubarb, lychee, and bergamot notes added a sweet, luxurious touch to her casual outing.
Giannetos has also used these perfumes on other celebrities, such as Demi Moore, for whom Valaya was applied to Studio 54-inspired waves at a gala, highlighting their versatility for red carpet events. This indicates a growing trend among stylists to incorporate scented hair products into high-profile grooming.
The revelation taps into the beauty industry’s shift towards multi-functional products, with Parfums de Marly capitalizing on the demand for hair-specific fragrances. Celebrity influence like Kardashian’s drives consumer interest, potentially boosting sales and setting trends for the upcoming awards season.
Reported within the last 24 hours by reliable outlets like Page Six and Elle, this news provides timely insights into celebrity beauty secrets and the evolving landscape of luxury grooming, underscoring its relevance in entertainment culture.
