Fast fashion retailer Shein has removed a product listing from its website after it was discovered that the model in the image closely resembled Luigi Mangione, who is currently in federal prison facing charges for the murder of UnitedHealthcare CEO Brian Thompson. The company has launched an investigation into the incident, which involved a third-party vendor providing the questionable image.
The listing featured a short-sleeved men’s button-down shirt with floral patterns, priced at $11.69, and was sold out in several sizes prior to its removal. Screenshots from internet archives show that the product had gained traction, with many online users expressing confusion and outrage upon realizing the model’s likeness to Mangione, given his incarceration status.
Luigi Mangione, 27, is accused of gunning down Brian Thompson in Manhattan in December 2024 and has pleaded not guilty to federal charges including murder, stalking, and using a silencer. His case has attracted significant media attention and public interest, with some individuals viewing him as an anti-hero due to widespread frustrations with the healthcare and insurance industries.
Shein issued a statement confirming that the image was provided by a third-party vendor and has been removed from the platform. The company stated that they have stringent standards for all listings and are conducting a thorough investigation, strengthening monitoring processes, and will take appropriate action against the vendor, Manfinity.
The image quickly spread across social media platforms, including popular accounts like Pop Crave, highlighting the bizarre nature of the listing. This viral attention underscores the challenges that e-commerce platforms face in moderating content and preventing the dissemination of inappropriate or misleading material.
This incident is part of a larger issue involving the use of AI-generated images in advertising. In recent years, there have been numerous cases where celebrities’ likenesses were deepfaked to promote products without their consent, leading to backlash and calls for stricter regulations.
Mangione has amassed a cult following, particularly in China, where social media users have expressed admiration for him. However, his popularity has also led to unauthorized commercialization, with e-commerce sites cracking down on fan-made merchandise featuring his image.
Shein’s investigation is ongoing, and the outcome may impact how online marketplaces regulate third-party vendors and address the ethical concerns surrounding AI-generated content. This event highlights the need for enhanced verification systems to prevent misuse of technology.