Brooklyn Beckham’s homemade jam video sparked online mockery and comparisons to Meghan Markle, highlighting intense public scrutiny of celebrity endeavors.
Brooklyn Beckham, the 26-year-old son of David and Victoria Beckham, recently shared an Instagram video demonstrating his process of making strawberry jam from scratch. The clip showed him carefully preparing the berries, cooking them, and serving the finished product on sourdough bread, though it cut off before a taste test could be performed.
The video quickly drew criticism from followers, with many commenting on the jam’s runny consistency. Comparisons were immediately drawn to Meghan Markle, the Duchess of Sussex, who launched her own raspberry jam earlier this year under her American Riviera Orchard brand, priced at £6.50 per jar. Fans mocked Beckham, suggesting he should ‘get a proper job’ and labeling the jam ‘sloppy,’ with specific comments like ‘First Meghan, now you! What’s the obsession with strawberry jam?’
This incident occurs amidst reports of a feud between Brooklyn and his parents, dubbed ‘Beckxit’ in a nod to Harry and Meghan’s ‘Megxit.’ The tension has been public, with Brooklyn and his wife Nicola Peltz notably absent from family events, including David Beckham’s 50th birthday, and allegations of narcissistic behavior from his parents.
Interestingly, it has been reported that Brooklyn and Nicola have forged a bond with Prince Harry and Meghan Markle, who allegedly empathize with their family struggles. The couples reportedly met for dinner in Montecito, California, discussing shared experiences with media scrutiny and family disputes, with sources indicating Meghan has sympathy for Nicola as both have been branded ‘homewreckers.’
Meghan Markle’s jam venture was part of her broader lifestyle brand rollout, emphasized as homemade and personal in her Netflix show, while Brooklyn’s video was presented as a casual tutorial, though it aligns with his culinary interests and existing hot sauce business. Her jam is made from raspberries, organic cane sugar, lemon juice, and pectin, contrasting with Brooklyn’s strawberry focus.
The backlash underscores the intense public interest and criticism faced by celebrities in their personal pursuits, often magnified by social media. It also reflects ongoing narratives around nepotism, privilege, and the commercialization of hobbies by public figures.
Moving forward, this episode may fuel further discussions about celebrity culture, family dynamics in the spotlight, and how personal actions are perceived and criticized in the digital age, potentially influencing how celebrities share their lives online.