Supermodel Gisele Bündchen has unveiled a striking new fashion campaign for Elisabetta Franchi, shot in Miami, where she models a series of edgy leather outfits that highlight her confident and unapologetic style. The campaign, released on August 27, 2025, features Bündchen in provocative looks that push fashion boundaries.
Photographed by the renowned creative duo Luigi and Iango, the images showcase Bündchen in various daring ensembles. In one snapshot, she poses in a pool wearing a maroon corset-style leather jacket, triangle briefs, black tights, and stilettos, exuding a sultry vibe. Another photo captures her braless and pantless, with only a leather jacket left open to reveal her toned abs, embodying a fearless attitude.
A third look features her sitting poolside in up-to-there thigh-high leather boots paired with a bohemian long-sleeved minidress, adding a touch of elegance to the edgy theme. Her hair, normally beachy and tousled, was slicked back for the shoot, and she sported a bold red lipstick, creating a dramatic transformation from her usual aesthetic.
Bündchen shared the campaign images on her Instagram, captioning them with, “Shooting the new @elisabettafranchi campaign in a leather jacket, high boots, and gloves in the middle of Miami summer. Now that’s what I call hot!” She expressed gratitude to Luigi and Iango for making the intense heat enjoyable and fun during the shoot.
Elisabetta Franchi, the brand’s founder, emphasized that the campaign aims to portray a woman who is confident, free, and unapologetically herself. “Gisele perfectly represents this spirit. Her presence is not just aesthetic; it’s emotional and magnetic,” Franchi said in a press release. The brand described the imagery as bold and reflective of transformative beauty.
This is Bündchen’s second major campaign since giving birth to her third child, a son, with boyfriend Joaquim Valente in February. She has been gradually returning to the fashion scene, having previously starred in Marc O’Polo’s spring 2025 campaign. Amid her professional comeback, Bündchen has been enjoying family time in Miami, celebrating her 45th birthday in July with loved ones and sharing rare glimpses of her newborn.
Bündchen’s ability to seamlessly transition from quiet luxury to this rocker-chic style demonstrates her versatility and enduring appeal in the fashion industry. The campaign has garnered positive reactions for its boldness and Bündchen’s commanding presence, signaling a strong return to form for the supermodel.
As she continues to balance motherhood with her career, this campaign sets a high bar for future endeavors, showcasing her unwavering influence and adaptability in the ever-evolving world of fashion.