Sydney Sweeney, in her first interview since the American Eagle ad controversy, discussed her bathwater soap collaboration with Dr. Squatch but avoided addressing the jeans ad backlash, highlighting perceived gender biases in criticism. This strategic evasion keeps the focus on her brand partnerships while the ad controversy continues to simmer online.
Sydney Sweeney, an Emmy-nominated actress known for her roles in ‘Euphoria’ and recent films, engaged in an interview with The Wall Street Journal, marking her first public appearance since the American Eagle ad ignited widespread debate. During this interview, she chose to comment on her bathwater-infused soap collaboration with Dr. Squatch, a product that sold out rapidly, rather than address the contentious jeans ad that has drawn accusations of promoting eugenics or Nazi imagery.
The interview was conducted recently and reported by The Hollywood Reporter on August 20, 2025, placing it within the last 24 hours from the current time. This timing indicates that the news came into public discourse today, even if the interview itself might have occurred slightly earlier.
The discussion took place in the context of a feature with The Wall Street Journal, a reputable publication, and was subsequently covered by The Hollywood Reporter, ensuring broad reach among entertainment and lifestyle audiences. Sweeney’s decision to focus on the soap collaboration, which involved suggestive marketing, appears to be a calculated move to steer conversation away from the more volatile American Eagle controversy.
Sweeney explained her approach by noting that she pays attention to online chatter to stay connected with her audience, revealing that criticisms of the bathwater soap primarily came from women, which she found intriguing. This observation underscores her awareness of gender dynamics in public perception but avoids directly engaging with the ethical concerns raised about the jeans ad.
The American Eagle ad controversy has sparked significant online backlash, with comments from celebrities like Lizzo and Doja Cat, as well as political figures including Vice President J.D. Vance and former President Donald Trump. American Eagle issued a statement reaffirming that the ad was solely about celebrating individuality through jeans, but the discourse persists.
Impact-wise, Sweeney’s avoidance of the topic in this interview prolongs the controversy’s visibility and may fuel further speculation and debate. It also reflects a common PR strategy where celebrities address less damaging issues to maintain control over their narrative.
Looking ahead, it remains uncertain whether Sweeney will directly confront the American Eagle ad controversy in future interviews or public statements. Her team might be gauging public reaction before deciding on a response, or she may continue to focus on promoting other projects and partnerships to divert attention.