Livvy Dunne, a prominent gymnast and social media influencer, has officially partnered with Fanatics Sportsbook for a new advertising campaign, embracing her role as a brand ambassador. In a recent reveal, she shared what she would purchase if she won a large jackpot, adding a personal touch to the promotion.
Who: Livvy Dunne is a well-known NCAA gymnast from Louisiana State University (LSU) with a massive social media following, making her a key figure in sports and influencer marketing. Fanatics Sportsbook is a growing online sports betting platform part of the Fanatics ecosystem, which includes merchandise and apparel.
What: Dunne has taken on a new gig with Fanatics Sportsbook, likely involving promotional ads, social media content, or commercials. She disclosed that if she hit a jackpot, she would buy something significant, though the exact item wasn’t specified in the available sources, but it could relate to luxury goods, investments, or personal dreams.
When: The announcement or campaign launch occurred recently, with references in articles published on August 19, 2025, indicating it came into public knowledge within the last 24 hours.
Where: The partnership is primarily digital and media-based, targeting audiences in regions where Fanatics Sportsbook operates, such as various U.S. states. Dunne’s reveal might have been made through an interview, social media post, or press release.
Why: This collaboration aims to leverage Dunne’s popularity among young sports fans and bettors to enhance Fanatics Sportsbook’s brand awareness and user engagement. It aligns with the trend of sports personalities endorsing betting platforms to attract a broader audience.
How: The gig likely involves Dunne participating in ad campaigns, possibly featuring her in videos or posts that highlight sports betting excitement. Her revelation about the jackpot purchase adds a relatable and aspirational element to the marketing strategy.
Impact: This move could boost Fanatics Sportsbook’s visibility, especially among Gen Z and millennial demographics, thanks to Dunne’s influence. It also reflects the increasing intersection of sports, entertainment, and gambling industries.
What’s next: Dunne may continue to promote Fanatics Sportsbook through ongoing campaigns, and her involvement could lead to more partnerships or expanded roles in the sports betting space. The success of this collaboration might influence other influencers to join similar ventures.