Kim Kardashian and Lewis Hamilton made a high-profile joint appearance at Super Bowl 2026 on Sunday, February 9, 2026, signaling a potential romance through their coordinated fashion choices. The mogul and the Formula 1 star were seen together in a VIP suite at Levi’s Stadium in Santa Clara, where the New England Patriots faced the Seattle Seahawks, marking their most public outing yet amid ongoing speculation about their relationship.
The couple opted for matching all-black ensembles, with Kardashian wearing a plunging halter bodysuit and a cropped fur jacket, accessorized with a vintage Christian Dior choker from 1992. Her hair was styled in an updo by Chris Appleton to showcase the necklace. Hamilton complemented her look with a dark jacket and shirt, but added significant bling with a pair of Briony Raymond diamond cluster earrings valued at $44,500, as confirmed by Page Six.
This appearance comes after the pair was reportedly on a romantic getaway in Europe, with stops in the UK and Paris, before heading to California for the Super Bowl. Despite the public display, representatives for both Kardashian and Hamilton have not officially commented on the nature of their relationship, leaving fans and media to speculate based on their actions.
The Super Bowl event was star-studded, with Kardashian and Hamilton joined in their VIP box by her sister Kendall Jenner, friends Hailey and Justin Bieber, and other celebrities. According to Vanity Fair, the audience also included Jay-Z and his daughter Blue Ivy Carter, as well as tech executives like Sundar Pichai of Google and Ted Sarandos of Netflix, highlighting the convergence of entertainment, sports, and business.
During the game, the jumbotron captured Kardashian and Hamilton in conversation, with a lip reader reporting that Hamilton mentioned introducing Kardashian to his mother. “No, I don’t take just any girl to my mom,” he allegedly said, adding, “I mean, you’re gonna meet someday… she is very excited to see you,” as per the Daily Mail report cited by Page Six.
The coordinated fashion and public interaction have been interpreted as a “hard launch” of their relationship, a term used in celebrity culture for when a couple makes their romance publicly known. This move aligns with Kardashian’s history of leveraging public appearances for personal and brand narrative, while Hamilton, known for his style and racing career, steps further into the celebrity spotlight.
Looking ahead, this appearance may pave the way for more joint public engagements or even an official announcement. The event underscores how major sporting occasions like the Super Bowl serve as platforms for celebrity moments, blending personal lives with public spectacle and fashion statements.
