A star-studded Fanatics Super Bowl 2026 party brought together a glittering array of celebrities, athletes, and performers in the lead-up to Super Bowl LX. Held on February 7, 2026, the invite-only event hosted by Fanatics founder Michael Rubin featured surprise performances and high-profile sightings that captured media attention.
The party, an annual highlight of Super Bowl week, was headlined by musical acts including Cardi B and SZA, who joined previously announced performers Nelly and Ashanti. SZA’s participation followed her recent Grammy Award win for Record of the Year, adding to the night’s prestige. Reports indicated that Cardi B’s set was particularly anticipated, given her recent public appearances and the potential for special guest cameos.
Among the notable attendees spotted at the event were football legend Tom Brady, social media influencer Alix Earle, music mogul Jay-Z, and model Kendall Jenner, according to entertainment news outlets. The presence of such A-list figures underscored the party’s status as one of the most exclusive gatherings during Super Bowl festivities. Other celebrities reported to be in attendance included Joe Burrow, Kevin Costner, and various sports and entertainment personalities.
The Fanatics Super Bowl party has become synonymous with luxury and celebrity access, often featuring impromptu performances and memorable moments. This year’s edition, held in San Francisco ahead of Super Bowl LX at Levi’s Stadium, continued that tradition with a mix of music, networking, and high-energy celebration. The event typically draws a who’s who of the sports and entertainment worlds, facilitated by Rubin’s extensive connections.
Super Bowl LX itself is set for February 8, 2026, in Santa Clara, California, marking a return to the Bay Area for the championship game. The surrounding week is packed with parties, concerts, and events, with the Fanatics bash standing out for its star power and exclusivity. The convergence of celebrities from different spheres highlights the cultural significance of the Super Bowl beyond the football field.
The party’s timing, just days before the big game, allows for a blend of pre-game excitement and entertainment industry synergy. With performances by top artists and appearances by influential figures, the event serves as a key networking hub and media spectacle. It also provides a platform for brands like Fanatics to enhance their visibility and engage with high-profile audiences.
Looking ahead, the success of this year’s party may set the stage for even more elaborate future events, as the Super Bowl continues to grow as a global entertainment phenomenon. The sightings and performances are likely to generate ongoing buzz on social media and in news outlets, contributing to the overall narrative of Super Bowl week. For attendees and fans alike, the Fanatics party remains a highlight of the celebrations, symbolizing the glamour and excitement that define this annual American tradition.
