Kim Kardashian and Kylie Jenner have publicly challenged the so-called ‘Kardashian curse’ following their sister Kendall Jenner’s viral Super Bowl commercial, using social media bets to humorously disprove the internet meme ahead of Super Bowl 2026.
Kendall Jenner’s ad for Fanatics Sportsbook, set to air during the game, features the model poking fun at the curse that suggests basketball players she dates face professional setbacks. In the commercial, she sips tea, burns basketball jerseys, and tours a mansion with portraits of ex-boyfriends, quipping, ‘Haven’t you heard? The internet says I’m cursed.’ This lighthearted approach acknowledges her dating history with NBA stars like Devin Booker and Blake Griffin.
In response, Kim Kardashian took to Instagram Stories to share a 69-cent bet on the Seattle Seahawks, with a potential payout of $347,222, writing, ‘Here me out … I’m proving the curse ISN’T real because one of us will win.’ She referenced that she and Kylie are betting against Kendall’s choice of the New England Patriots, adding a playful family rivalry to the Super Bowl narrative.
Kylie Jenner quickly joined in, reposting Kim’s bet with a joke about copying her sister, alluding to past feuds over wedding venues. Her implied bet on the Seahawks reinforces the sisters’ coordinated effort to engage with the curse topic, using humor to control the public conversation around their family.
The ‘Kardashian curse’ has circulated online for years, stemming from Kendall’s relationships with athletes who subsequently faced challenges. Kendall’s ad turns this into a self-deprecating joke, as she notes, ‘The Kardashian curse – it’s not even my last name,’ and shifts her betting focus to football players, showcasing the family’s ability to leverage viral moments.
Kim and Kylie’s actions highlight how the Kardashian-Jenners use social media to address rumors directly, transforming potential negativity into entertaining content. Their bets serve as a symbolic gesture to dispel the curse myth, emphasizing that success isn’t tied to personal associations, while also promoting engagement with the Super Bowl.
The Super Bowl 2026, featuring the Patriots versus the Seahawks, now carries added celebrity intrigue, with Bad Bunny—Kendall’s ex-boyfriend—set to perform at halftime. This convergence of sports, entertainment, and family dynamics underscores the Kardashians’ pervasive influence in pop culture, where even a curse joke becomes a media event.
As the game approaches, the outcome will not only determine football champions but also play into the narrative around the curse, demonstrating how the family continuously shapes public discourse through strategic, light-hearted engagement.
