Executive summary: Travis Kelce made a subtle fashion statement by wearing a brand owned by Taylor Swift’s close friend Gigi Hadid during his first appearance on a family podcast, highlighting his connection to Swift’s celebrity circle.
On Friday, Kansas City Chiefs tight end Travis Kelce debuted on sister-in-law Kylie Kelce’s podcast “Not Gonna Lie,” where he chose an outfit that resonated beyond the sports world. He sported pieces from Guest in Residence, a luxury cashmere line founded by supermodel Gigi Hadid, who is a longtime friend of his fiancée Taylor Swift. This choice was seen as a nod to Swift’s inner circle, blending personal relationships with public style.
Kelce’s ensemble included a premium electric blue cashmere jacket priced at $895 and a gray crewneck sweater from the same brand costing $425. He completed the look with a $250 MM6 Maison Margiela beanie and Nike Air Jordans from a sold-out collaboration, showcasing a blend of high-fashion and sporty elements. The outfit was carefully curated for the casual podcast setting, reflecting his evolving style under Swift’s influence.
During the podcast, Kelce chatted with Kylie about his improved attention to detail, crediting Taylor Swift for making him “so much better at that.” Kylie humorously referred to such queries as “girl questions,” indicating Kelce’s adaptation to the conversational nuances of Swift’s friend group. This exchange underscored how his relationship has permeated various aspects of his life, from fashion to personal habits.
Guest in Residence was launched in fall 2022 by Gigi Hadid, who has been friends with Taylor Swift since around 2014, sharing numerous personal and professional milestones. The brand’s association with Swift is well-documented, as she has frequently been spotted in its cozy cashmere pieces at events and games. By wearing Hadid’s brand, Kelce not only supported a friend’s venture but also subtly aligned himself with Swift’s trusted network.
Taylor Swift herself has been a fan of Guest in Residence, wearing a cashmere polo with red accents to a Chiefs game last November and a bright red pullover during a 2024 playoff game that secured their Super Bowl spot. Hadid publicly endorsed Swift’s choice on social media, calling it a “lucky sweater,” which adds context to Kelce’s recent selection. This history of brand loyalty among friends highlights the interconnected nature of celebrity endorsements.
Notably, Kelce is not the only male celebrity to wear Guest in Residence; Hadid’s boyfriend, actor Bradley Cooper, has also been seen in the brand and featured in promotional materials. This creates a parallel between the two couples, with Cooper being an avid Philadelphia Eagles fan, which ironically ties back to Kelce’s brother Jason Kelce’s team. Rumors of Cooper proposing to Hadid have sparked speculation about shared fashion tips between the men.
Kelce’s fashion choice signals his deeper integration into Swift’s world, moving beyond casual outings to symbolic gestures that reinforce their bond. It also reflects a trend of athletes embracing high-fashion brands associated with their partners, blurring lines between sports and entertainment cultures. This move could influence fan perceptions and set new style standards for public figures in similar relationships.
As Kelce continues to navigate his public life with Swift, future appearances in Guest in Residence or similar brands may become more common, offering glimpses into their private dynamics. For now, this subtle nod has captured media attention, illustrating how personal connections can shape celebrity narratives in the spotlight.
