Tom Brady, the legendary quarterback turned Fox commentator, made headlines at Super Bowl LX by flaunting a rare $500,000 Audemars Piguet watch, highlighting his ongoing passion for luxury timepieces even as his former team, the New England Patriots, fell to the Seattle Seahawks.
On Sunday, February 9, 2026, at Levi’s Stadium during Super Bowl LX, Tom Brady was spotted wearing a blue ceramic Audemars Piguet Royal Oak Perpetual Calendar watch valued at approximately $500,000. The 48-year-old former Patriots quarterback shared a close-up of the timepiece on his Instagram Stories, accompanied by a sunglasses emoji, drawing immediate attention from fans and media alike.
The watch is a monochromatic stunner, with its case, bracelet, and bezel fully crafted in cobalt-hued ceramic, featuring a coordinating Grande Tapisserie dial and white gold hour markers. According to Wrist Aficionado, this luxury sport watch was released in 2022 and currently fetches around $479,000 on the secondary market, making it a prized collector’s item.
Brady was at the Super Bowl not only as a spectator but also as a commentator for Fox Sports. Before the game kicked off, he was honored on the field alongside fellow Super Bowl MVP legends Joe Montana and Peyton Manning during a tribute ceremony, which featured a performance by Green Day. This moment was part of the pre-game festivities that set the stage for the main event.
The watch made its debut the night before at the Fanatics Super Bowl party, where Brady paired it with a midnight blue suede Tom Ford jacket. Later that evening, he was spotted at a private event cozying up to influencer Alix Earle, adding to the buzz surrounding his personal life. These appearances underscored his status as a style icon off the field.
This display is consistent with Brady’s well-documented affinity for luxury timepieces. In December 2025, he auctioned 21 watches from his personal collection at Sotheby’s, raising $9 million, including a one-of-one custom Audemars Piguet that sold for $720,000. Just two weeks prior to the Super Bowl, he flaunted a $285,000 Patek Philippe at the NFC Championship Game, demonstrating his continuous engagement with high-end horology.
Brady wasn’t the only one showcasing expensive watches at the Super Bowl. Bad Bunny, who headlined the halftime show, wore a newly released Audemars Piguet Royal Oak worth $75,700, pairing it with his Zara outfit. This highlights how luxury accessories have become a staple at major sporting events, blending sports, fashion, and celebrity culture.
Brady’s watch flex comes amid ongoing speculation about his post-retirement ventures, including potential business deals in the luxury goods sector. As he continues to build his brand beyond football, such public displays reinforce his influence in both sports and lifestyle domains. Meanwhile, the Seahawks’ victory over the Patriots marks a new chapter in NFL history, with Brady’s former team facing a challenging rebuild.
Overall, Tom Brady’s $500,000 watch at Super Bowl 2026 served as a vivid reminder of his enduring star power and personal tastes, captivating audiences worldwide. While the game itself delivered thrilling sports action, moments like these add a layer of glamour and intrigue to the spectacle, ensuring that the Super Bowl remains as much about cultural moments as it is about athletic competition.
