Rafaela Pimenta, hailed as football’s first female super-agent, has given an exclusive interview to BBC Sport, addressing critical issues in the transfer system and gender inequality within the sport. As the agent for stars like Erling Haaland and Arne Slot, she advocates for balance between club power and player welfare while sharing her journey in a male-dominated field.
Pimenta’s career began over three decades ago when she partnered with the late super-agent Mino Raiola, leveraging her legal background to negotiate major deals. She recalls Raiola seeking her out after she stood her ground during their first meeting, a trait that defined their successful collaboration. Today, she manages a roster of high-profile clients, including Manchester City striker Erling Haaland, Liverpool manager Arne Slot, and young talents like Mexican wonderkid Gilberto Mora.
In the interview, Pimenta expresses deep concerns about the current transfer system, which she believes grants excessive power to clubs, often leaving players feeling like “hostages” in negotiations. She cites instances where deals stall over minor financial disagreements, emphasizing the need for a more humane approach that considers players’ personal and professional needs. Her views align with recent legal challenges, such as the European Union’s ruling against FIFA’s transfer rules in 2024.
Gender inequality remains a persistent challenge, as Pimenta shares personal experiences of sexism, including being mistaken for a sex worker early in her career and facing condescending comments from male counterparts. She notes that while women like Marina Granovskaia at Chelsea have broken barriers, decision-making roles in football are still overwhelmingly male. Pimenta uses her platform to call for systemic change, inspired by incidents like the Luis Rubiales scandal in Spanish women’s football.
Pimenta also discusses the evolving nature of player representation, where agents must navigate not only transfers but also digital media, sponsorships, and legal complexities. She highlights how players like Haaland have become “mini companies,” with opportunities extending far beyond the pitch. However, she warns against the dehumanization of players as mere assets, stressing the importance of maintaining their voice and dignity.
Looking forward, Pimenta remains committed to mentoring young women entering the industry, advising them to resist abuse and avoid sexualizing themselves for acceptance. She continues to teach UEFA agents’ courses, using her influence to foster a more inclusive environment. Her message is clear: football must evolve to embrace equality and fairness, ensuring that future generations face fewer obstacles.
The interview underscores Pimenta’s unique position as a trailblazer, combining sharp business acumen with a passion for social change. As football grapples with issues of power and representation, her insights offer a roadmap for a more balanced and equitable future in the sport.
