Super Bowl 2026 is set to transform the San Francisco Bay Area into a hub of pre-game festivities, with an extensive lineup of tailgate events, concerts, and fan experiences leading up to the big game at Levi’s Stadium. Highlighting the week is Guy Fieri’s Flavortown Tailgate, a massive free event at the Cow Palace featuring live performances and culinary delights, embodying the spirit of game-day celebrations.
The excitement begins on February 2 with Super Bowl Opening Night at the San Jose Convention Center, where fans can greet the AFC and NFC champions. Throughout the week, from February 3 to 7, the Super Bowl Experience at Moscone Center offers interactive games, autograph sessions, and family-friendly activities, complemented by the BAHC Live! San Francisco Fan Zone in Yerba Buena Gardens. These events provide immersive opportunities for fans to engage with NFL culture and technology, with tickets ranging from free to $70 for adults.
Guy Fieri’s Flavortown Tailgate on February 8 promises to be one of the largest tailgates ever, with free general admission and premium ticket options starting at $49. The event will feature over ten culinary experiences, including pop-ups from Diners, Drive-Ins, and Dives restaurants, and performances by artists like Tucker Wetmore and Loud Luxury. This family-friendly gathering aims to capture the essence of tailgating with food, music, and community spirit, running from 11:30 a.m. to 3:30 p.m.
Concerts are a significant part of the Super Bowl week, with acts such as Post Malone, Chris Stapleton, The Killers, and Benson Boone scheduled across various venues. The BAHC Live! Concert Series and On Location Studio 60 events will bring high-energy performances to locations like the Bill Graham Civic Auditorium and Palace of Fine Arts, catering to diverse musical tastes and enhancing the festive atmosphere. Some shows, like Post Malone’s concert at Fort Mason, offer free tickets through social media promotions.
Community and cultural events are also prominent, with the NFL Culture Hub at The Pearl hosting thought-provoking conversations and art installations from February 4 to 7. Additionally, the BAHC Super Bowl LX Innovation Summit at SFMOMA will explore the intersection of sports and technology, while events like Shaq’s Fun House and Maxim Super Bowl Party offer unique entertainment experiences with carnival-like elements and celebrity appearances.
Ticketing for these events varies, with some like the Super Bowl Experience requiring purchase, while others like Guy’s Flavortown Tailgate and the BAHC Live! Oakland Fan Zone watch party are free with registration. Information on tickets and schedules is available through official channels, and fans are encouraged to plan ahead due to high demand, as some concerts like Chris Stapleton’s have already sold out.
The buildup to Super Bowl LX reflects the NFL’s effort to engage fans beyond the game itself, leveraging the Bay Area’s cultural and technological landscape. These events not only boost the local economy but also provide a platform for community engagement and brand activations, setting the stage for an unforgettable championship weekend that blends sports, entertainment, and innovation.
As February 8 approaches, anticipation builds for both the on-field action and the off-field celebrations. With a diverse array of events catering to all ages and interests, Super Bowl 2026 is poised to be a landmark event in sports and entertainment, leaving a lasting impact on the host region and fans worldwide, with the game kicking off at 3:30 PM at Levi’s Stadium.
