Apple Martin, the 21-year-old daughter of Gwyneth Paltrow and Chris Martin, stars in a new Self-Portrait fashion campaign released today, drawing immediate comparisons to her mother for her ethereal appearance in sheer dresses shot in upstate New York. The campaign, captured by photographer Ryan McGinley, features dreamy, pastoral imagery that has sparked buzz for its nostalgic callback to Paltrow’s 1990s film roles.
The series of portraits for British fashion label Self-Portrait showcases Apple wading into water and posing at the shoreline, wearing looks from the brand’s latest collection. These include a sleeveless chiffon shift with delicate draping and a white sundress with lace trim, both emphasizing a natural, reflective aesthetic. McGinley’s photography highlights Apple’s minimal makeup and windswept hair, creating an effortless and mature vibe that aligns with the campaign’s creative direction.
Fans and media outlets have quickly noted the striking resemblance between Apple and her mother, Gwyneth Paltrow, particularly evoking memories of Paltrow’s iconic roles in films like ‘Emma’ (1996) and ‘Shakespeare in Love’ (1998). At 21, Apple is only two years younger than Paltrow was during the filming of ‘Emma,’ adding to the twin-like comparisons. The timing of the release enhances the nostalgia, resonating with audiences familiar with Paltrow’s style from that era.
Apple is currently a junior at Vanderbilt University in Nashville, Tennessee, where she is studying law, history, and society. In an interview with Interview magazine, she mentioned her academic pursuits and involvement in campus activities, such as the Vanderbilt Original Cast theater group. A friend told the Daily Mail that Apple is thriving in college, enjoying the community and making new friends, which has been key to her personal growth and balance between public and private life.
Han Chong, the founder and creative director of Self-Portrait, commented on the campaign, stating, ‘While our first chapter introduced Apple officially to the creative industry, this new series of portraits shows a more reflective evolution of her personality.’ He added that the imagery reflects a maturity and steadiness that aligns with Apple’s journey, praising her as a joy to work with and an emerging style icon. This marks Apple’s second collaboration with Self-Portrait, following her debut in September 2025.
The campaign release follows Apple’s recent homage to her mother’s style at a New York City premiere in December 2025, where she wore a vintage Calvin Klein dress similar to one Paltrow donned in the 1990s. She attended the event with her mother and younger brother Moses, underscoring their close family ties and Apple’s growing presence in the fashion world. Such appearances have helped blend her modeling career with her celebrity lineage, garnering positive media attention.
Reactions from outlets like Daily Mail and InStyle emphasize the seamless fusion of Apple’s individuality with her inherited beauty, appealing to audiences who admire both her and Paltrow. The campaign has been described as capturing a ‘more reflective evolution,’ indicating Apple’s increasing confidence and poise. Coverage has focused on the natural, effortless quality of the photographs, with widespread acclaim for the ethereal and timeless aesthetic.
Looking ahead, this campaign positions Apple Martin as a rising figure in fashion, potentially following in her mother’s footsteps while establishing her own niche. With ongoing partnerships like Self-Portrait and her commitment to education, Apple navigates both the entertainment industry and academic pursuits, suggesting a promising future. Today’s release keeps the story current, contributing to broader conversations about celebrity offspring and evolving fashion trends.
