Travis and Jason Kelce, the NFL star brothers, ignited a social media frenzy on Christmas Day 2025 by wearing matching Christmas sweaters with designs that humorously reference Taylor Swift’s song ‘Wood,’ blending holiday cheer with pop culture in a viral moment.
On December 25, 2025, Travis Kelce of the Kansas City Chiefs and his brother Jason Kelce, formerly of the Philadelphia Eagles, were seen in identical festive sweaters each featuring a large tree illustration. According to a TMZ report, the sweaters are a playful nod to Swift’s hit track, which includes lyrics alluding to Travis’s physique as a ‘redwood tree.’ The brothers, known for their ‘New Heights’ podcast, have previously discussed the song, with Jason once comparing his own attributes to a Japanese maple, inspiring the sweater designs that quickly captured public attention.
The images of the Kelce brothers in these sweaters spread rapidly across social media platforms such as X and Instagram, with fans and media outlets sharing and commenting on the clever incorporation of Swift’s music. TMZ noted that the sweaters were part of the brothers’ holiday fashion, potentially shared during a podcast episode or on social media, though specific details on the initial release platform were not fully disclosed. This viral reaction highlights the Kelces’ ability to engage audiences beyond football, tapping into entertainment and celebrity culture with lighthearted content.
Contextually, this event ties into the ongoing public fascination with Travis Kelce’s relationship with global pop star Taylor Swift. Swift’s song ‘Wood,’ from her recent album, has been widely interpreted as a tribute to Kelce, making the sweater choice a timely and humorous holiday gesture. The brothers have often embraced such playful moments, using their platform to connect with fans, especially during festive seasons, and this incident reinforces their image as relatable and fun-loving figures in the sports world.
From a broader perspective, the incident reflects the increasing intersection of sports and entertainment, where athletes like the Kelces leverage their fame for cultural commentary and viral moments. It also underscores the power of social media in amplifying such events, turning a simple wardrobe choice into a trending topic within hours. The Kelce brothers have consistently demonstrated a knack for staying relevant in the public eye, whether through athletic achievements or off-field antics, and this episode is no exception.
In terms of implications, this viral reaction may boost the visibility of the ‘New Heights’ podcast and related ventures, potentially leading to increased merchandise sales or sponsorship opportunities. Moreover, it reinforces the Kelces’ appeal to a diverse fanbase, endearing them further as figures who balance professional sports with personal expression. As the holiday season continues, followers can expect more festive content from the duo, possibly including behind-the-scenes looks or additional humorous takes on traditions.
Overall, the Kelce brothers’ Christmas sweater episode is a quintessential example of modern celebrity culture, where personal relationships and pop culture references converge to create shareable moments. It serves as a lighthearted note in the sports world, reminding fans of the human side of athletes amidst competitive seasons. With Travis Kelce potentially playing in upcoming NFL games, such moments add a layer of entertainment to the sports narrative, enriching the fan experience with cultural relevance and humor, and showcasing how holiday spirit can transcend traditional boundaries.
