The Denver Nuggets distributed Taco Bell Quesarito shirts to fans during a game on December 20, 2025, as a playful nod to the infamous moment when Nikola Jokić was drafted during a Taco Bell commercial in 2014. This event marks a humorous reconciliation effort by Taco Bell, which has recently brought back the Quesarito and is urging Jokić to try it.
The now-iconic draft moment occurred during the second round of the 2014 NBA Draft, when a commercial for Taco Bell’s Quesarito played as the Nuggets selected Jokić with the 41st overall pick. Over the years, this coincidence has become a beloved piece of basketball trivia, especially as Jokić developed into a three-time MVP and led Denver to an NBA championship. His success has only amplified the humor and nostalgia associated with the draft day blunder, making it a frequent topic among fans and media alike.
In a coordinated promotion, Taco Bell and the Nuggets placed shirts on every seat at Ball Arena before Denver’s game against the Houston Rockets. The shirts featured a screenshot from the 2014 draft broadcast with the text “give the Quesarito a chance,” accompanied by coupons for a free Quesarito. This giveaway was part of Taco Bell’s broader campaign to make amends for the draft interruption and encourage Jokić to finally sample the menu item, which returned to the chain’s menu earlier in December.
Jokić, known for his quirky personality, has consistently avoided Taco Bell since the draft, once revealing he had never eaten there. When presented with the shirts and a boxed Quesarito upon entering the arena, he laughed and declined, telling reporters, “No. It’s nice they’re finally apologizing. But no.” His refusal has become a running joke, adding to the lighthearted nature of the promotion and endearing him further to fans who appreciate his authenticity.
Fans embraced the giveaway, with many sharing photos and videos on social media, highlighting the creative tribute. Sports commentators and outlets like Bleacher Report and Sports Illustrated covered the event extensively, noting its unique blend of sports history and corporate marketing. The promotion successfully engaged both basketball enthusiasts and casual observers, generating positive buzz for both the Nuggets and Taco Bell, and showcasing how sports can intersect with everyday consumer culture.
From a broader perspective, this event underscores the intersection of sports and pop culture, where memorable moments can evolve into enduring marketing opportunities. Taco Bell’s effort to “right the taco wrongs” demonstrates how brands can leverage historical anecdotes to connect with audiences in authentic and entertaining ways. It also reflects the Nuggets’ savvy in fostering fan engagement through playful initiatives that celebrate team history and player personalities, enhancing the game-day experience.
Looking ahead, the question remains whether Jokić will eventually relent and try the Quesarito. Given his steadfast refusal so far, it seems unlikely, but the ongoing campaign keeps the story alive and could lead to future promotions or collaborations. For now, the shirt giveaway stands as a fun chapter in the legacy of one of the NBA’s greatest players, blending humor with heartfelt appreciation from fans and brands alike, and reminding us of the unpredictable moments that define sports lore.
