Jennifer Aniston enlisted her boyfriend, hypnotherapist Jim Curtis, to model products from her Lolavie haircare line in a new Instagram video, where she playfully styled his hair and called the result “cute.” The clip, shared on November 25, marks another public display of their relationship and promotes her brand’s latest offerings, delighting fans and highlighting her savvy in blending personal and professional elements.
In the video, Aniston demonstrates how to use Lolavie’s sculpting paste and lightweight hair oil to combat frizz while preserving natural waves. She mixes the products in her hands and runs them through Curtis’s thick, salt-and-pepper locks, with him smiling and blushing throughout the process. Aniston exclaims “Cute!” at the outcome, and her caption, “A little bit a this… A little bit a that…. A little bit a cuuuute 😉,” adds a personal touch to the promotion. This engaging content quickly garnered attention from fans and media alike, emphasizing the products’ ease of use and the couple’s chemistry.
This appearance is Curtis’s second on Aniston’s social media, following their decision to go Instagram-official earlier in November. At that time, Aniston posted a heartfelt birthday tribute to him, and he responded by sharing intimate photos from his celebration, captioning them with sentiments like “If this is a dream I don’t want to wake up.” Their relationship, first reported in July 2025, has been steadily evolving, with sightings of them on romantic getaways in places like Mallorca, Spain, and outings with friends in Big Sur, California.
Fans were thrilled to see Curtis in the video, flooding the comments with messages of support and happiness for the couple. Many expressed that the clip made their day and praised the authenticity of their interaction, with one fan noting, “So happy for you Jen! You deserve all the happiness the world has to offer!” This positive reception underscores how Aniston’s personal life resonates with her audience, blending seamlessly with her professional endeavors and enhancing brand loyalty.
Lolavie, Aniston’s clean beauty haircare line launched in 2021, focuses on products that address common issues like frizz and damage without harsh chemicals. The brand has grown in popularity, partly due to Aniston’s celebrity status and hands-on promotion, including previous events where Curtis showed support. This latest video is part of a broader strategy to engage consumers through relatable, real-life demonstrations, positioning Lolavie as a trusted choice in the competitive beauty market.
Aniston’s circle of friends has warmly embraced Curtis, with notable figures like Adam Sandler publicly endorsing their relationship. At Elle’s 2025 Women in Hollywood Celebration, Sandler joked about their “love affair,” saying, “We love you, Jim,” and highlighting how Curtis has integrated into her life. This support from peers adds a layer of social validation to their partnership, reinforcing the idea that Curtis is a positive influence who helps Aniston balance her busy career with personal fulfillment.
Looking ahead, this promotional approach not only boosts Lolavie’s visibility but also strengthens Aniston and Curtis’s public image as a couple. It suggests that Aniston is comfortable merging her personal and professional worlds, potentially paving the way for more collaborative content. As celebrities increasingly leverage their relationships for authentic marketing, this move sets a precedent for engaging fans in ways that feel genuine and impactful, likely influencing future brand strategies in the entertainment industry.
