Jennifer Lopez, a four-time divorcee with six engagements to her name, has embarked on a new venture as the global ambassador for Zen Diamond, a Turkish jewelry brand, in a deal worth $10 million to promote their engagement rings. This move comes amid speculation about her career trajectory following her recent divorce from Ben Affleck and highlights her unique expertise in the realm of romantic jewelry.
The 56-year-old superstar is prominently featured in Zen Diamond’s latest advertising campaigns for Black Friday, posing in a bridal white, off-the-shoulder dress with an engagement ring on her ring finger. Zen Diamond chairman Emil Guzelis expressed enthusiasm, stating that Lopez represents power, authenticity, and timeless beauty. However, insiders revealed that the $10 million endorsement fee is considered low for Lopez, who previously secured deals worth $20 million to $50 million, raising questions about her current market value.
A source close to the situation speculated that Lopez is leveraging this deal to stay relevant in the news rather than out of financial necessity. “She wants to stay in the news. She’s chasing her youth. She’s not one of those people who is desperate for money,” the source told Page Six. This perspective is bolstered by her recent high-profile performance in India, where she earned $2 million for singing at a billionaire’s wedding, demonstrating her ongoing appeal and ability to command substantial fees.
Lopez’s personal life has been extensively documented, with her romantic history including marriages to Ojani Noa, Cris Judd, Marc Anthony, and Ben Affleck, as well as engagements to Alex Rodriguez and Affleck on two separate occasions. Her engagement rings have often been in the spotlight, such as the 15-carat, emerald-cut diamond from Rodriguez and the green diamond from Affleck, which experts valued at well over $5 million and possibly exceeding $10 million.
The first time Affleck proposed in 2002, he gave her a 6.1-carat, radiant-cut pink Harry Winston diamond flanked by two smaller white diamonds, estimated to be worth between $1.2 million and $2.5 million. Lopez allegedly kept this ring after their initial split in 2004, and it was engraved with the word “sing.” Her marriage to Marc Anthony lasted a decade and produced twins Emme and Max, now 17 years old.
Currently single, Lopez has expressed disinterest in modern dating methods, telling Howard Stern in October that she would not use apps like Raya. This endorsement with Zen Diamond allows her to channel her experiences into a professional role, positioning her as an authority on engagement jewelry. As she continues to navigate post-divorce life, this deal underscores her resilience and ability to transform personal narratives into commercial opportunities.
With this partnership, Lopez not only capitalizes on her storied past but also sets the stage for future endeavors in the entertainment and fashion industries. Her career moves are closely watched, and this endorsement may influence how other celebrities approach similar deals, blending personal history with brand alignment.
