Simone Biles, the celebrated Olympic gymnast, recently unveiled a new $50,000 diamond watch from luxury Swiss brand Audemars Piguet on her Instagram Stories. This event, shared on November 6, 2025, highlights her expanding role as a fashion influencer and adds to her impressive collection of high-end accessories.
On Thursday, Biles treated her followers to a behind-the-scenes look at an Audemars Piguet shopping trip, where she modeled a timepiece from the Royal Oak Offshore Collection. The watch features a warm salmon-colored dial with an intricate “Lady Tapisserie” pattern and a bezel set with sparkling baguette-cut diamonds. Reports from reliable outlets like People and Page Six indicate the retail price is approximately $50,000, though the brand’s official website lists it at nearly $44,000, reflecting its exclusivity and meticulous craftsmanship.
In her Instagram Stories, Biles included shots of the diamond-encrusted watch being presented to her and close-ups of her wearing it on her left wrist. She poignantly captioned one image “my 2 babies,” referencing the new watch and a white-gold Royal Oak Mini that was gifted to her by her husband, Jonathan Owens, in 2024. This dual showcase underscores her personal connection to these luxury items and the supportive dynamic of her relationship with Owens, an NFL player.
Biles is no stranger to Audemars Piguet; in January 2025, she and Owens visited an AP museum and store in Switzerland, where she shared photos of various watches and expressed her admiration for the brand. Her luxury portfolio extends beyond timepieces to include a custom goat necklace from Janet Heller Fine Jewelry and an Hermès bag gifted by her parents, illustrating her curated taste and the blend of athletic achievement with personal style.
Among her prized possessions, Biles’ engagement ring from Owens holds special significance. Designed by Houston-based jeweler ZoFrost, it boasts a 3-carat oval-cut diamond on a diamond pavé band. She has remarked that the ring “definitely beats a gold medal,” emphasizing its emotional value over her numerous athletic accolades and showcasing the depth of her personal milestones.
With a total of 11 Olympic medals from the 2024 Games, Biles has seamlessly transitioned into a public figure who blends sports excellence with fashion and lifestyle content. Her social media posts often resonate with a broad audience, offering glimpses into her luxurious experiences while maintaining an authentic and relatable tone. This latest watch reveal reinforces her influence beyond the gymnastics arena, positioning her as a trendsetter in celebrity culture.
The event comes at a time when Biles is exploring new ventures post-competition, including endorsements and public appearances. As she continues to share her journey, she sets trends and inspires fans with her confidence and elegance. Looking ahead, her involvement in fashion is likely to grow, with potential collaborations that further cement her status as a modern icon bridging athletics and high society.
