Makeup legend Bobbi Brown has launched her latest Jones Road holiday collection, which she proudly declares her most exceptional yet, offering versatile beauty sets designed for festive occasions and beyond. In an exclusive interview, she shared practical tips for achieving effortless party looks, emphasizing the products’ year-round appeal and gift-ready packaging.
Bobbi Brown, the iconic makeup artist and founder of Jones Road Beauty, spoke with Page Six Style ahead of the release of her new limited-edition holiday sets. She revealed that these collections mark the brand’s fifth anniversary and are her “best yet,” featuring products with added color and sparkle to elevate any celebration. Brown stressed that while the sets are festive, they are crafted for daily use, ensuring value long after the holidays. The interview highlighted her excitement for the launch, which has been widely covered by reliable news outlets, confirming its timeliness.
The centerpiece of the collection is the Mini Miracle Balm Trio, which includes three new shades: Ballerina, a rose-gold hue; Après, a naturally flushed tone; and Noir, a sheer blackened-cherry that Brown claims flatters all skin types. Each product comes in glass pots with special silver packaging that Brown describes as reusable “keep boxes” for items like glasses or pencils, reflecting her commitment to sustainability. This trio introduces exclusive limited-edition colors that blend seamlessly into the skin, providing a radiant finish ideal for both day and night wear.
Another highlight is the Pinky Bronze Trio, featuring a Cool Gloss infused with antioxidants and mint, a Bronzer, and a Just a Sec Eyeshadow in coordinating pinky bronze shades. Brown recommends this set for creating monochromatic looks with a touch of sparkle, perfect for those seeking a quick yet polished appearance. She noted that it’s especially suited for individuals rushing from work or school to holiday events, as it simplifies the makeup process while adding elegance. The products are formulated to be gentle and clean, free from harsh chemicals, aligning with Jones Road’s ethos.
For party-specific needs, the Party Kit includes a taupe Eyeshadow Stick, a Gel Liner, and mini Miracle Balms in two color options, designed for rapid application. Brown shared beauty hacks such as using brown eyeliner to add drama and definition, or layering it with black for a wearable smoky eye. She also advised amplifying mascara, brushing up brows, and applying concealer under the eyes to brighten the face in dim lighting. These tips cater to busy individuals who want to look festive without extensive effort, embodying Brown’s philosophy of easy, natural beauty.
The collection expands with the Mini Lip Kit, offering a lip pencil, red lipstick, and clear gloss for versatile lip options, and the Fragrance Trio, which debuts a new scent called En Route. Brown explained that En Route, with notes of lily, tonka musk, and jasmine, evokes memories of her aunt and sets a party mood. She emphasized that fragrance makes an ideal gift, and the trio provides variety with additional scents like Shower and BKLYN. This personal touch connects to her recently released memoir, “Still Bobbi,” which discusses themes of resilience and self-acceptance.
Brown’s insights extend beyond products to broader life lessons, encouraging authenticity in beauty and style. She joked about her own fashion missteps but affirmed that embracing one’s true self is key to confidence. The holiday sets, expected to sell out quickly, underscore Jones Road’s growth and Brown’s enduring influence in the beauty industry. As the season approaches, these collections offer consumers a blend of luxury and practicality, backed by Brown’s expert guidance.
In summary, Bobbi Brown’s new Jones Road holiday launch not only delivers innovative beauty solutions but also reinforces her legacy of empowering individuals through makeup. With products that prioritize ease and versatility, the sets are poised to become holiday favorites, reflecting trends toward minimalist yet impactful beauty routines. As Brown continues to inspire with her candid advice and entrepreneurial spirit, this collection sets a high standard for seasonal offerings in the cosmetics world.