Executive summary: Shein’s inaugural physical store in Paris drew large crowds and protests, while the French government moved to suspend its website over illegal product listings, underscoring the controversies surrounding the fast-fashion giant.
On Wednesday, November 5, 2025, Shein opened its first brick-and-mortar location on the sixth floor of the BHV Marais department store in Paris. Hundreds of shoppers queued for hours, eager to access the store, which marks a significant step in the company’s global expansion. However, the event was met with vocal opposition from protesters who gathered outside, chanting “Shame!” and holding placards against Shein’s practices.
Inside the store, disruptions occurred as demonstrators released a foul-smelling spray, causing temporary chaos. Despite this, many customers proceeded with purchases, highlighting a divide between critics and supporters. Some shoppers reported buying multiple items for as little as 34 euros, emphasizing the brand’s appeal to cost-conscious consumers.
Concurrently, the French economy ministry announced proceedings to suspend Shein’s online platform until it proves compliance with national laws. This action follows an investigation by Paris prosecutors into the sale of childlike sex dolls and illegal weapons on the site. The government stated the suspension would remain for as long as necessary to ensure regulatory adherence.
In response, Shein banned all sex doll sales globally and temporarily removed its adult products category for review. The company’s head of public affairs in France, Quentin Ruffat, pledged full cooperation with authorities and implemented stricter controls on third-party vendors. Other platforms like Temu and AliExpress are also under investigation, though they have denied involvement and emphasized their compliance efforts.
The controversy sparked broader backlash, with French fashion designer Agnès B announcing she would close her BHV concession in protest, citing ethical concerns and job threats. A petition against Shein garnered over 120,000 signatures, reflecting public unease over fast-fashion’s social and environmental costs. BHV’s management defended the partnership, believing it could revitalize the store.
As Shein plans to expand to other French cities, the ongoing investigations and public pressure may influence future regulatory actions. The Paris prosecutor’s office continues its probe, and the outcome could set precedents for e-commerce oversight, potentially leading to stricter regulations and shifts in consumer behavior.