The stars of ‘The Secret Lives of Mormon Wives’ have launched a collaborative holiday fashion collection with Cupshe, offering party dresses and skirts starting at $29. Announced on October 25, 2025, this partnership brings affordable, stylish options for festive seasons, featuring 44 pieces inspired by the personal tastes of Jennifer Affleck, Demi Engemann, and Layla Taylor.
The collaboration, dubbed the ‘For the Plot Party Collection’, marks the first fashion venture for the reality TV personalities with the brand. It includes a range of items such as maxi dresses, mini dresses, and skirts, all designed to cater to holiday party needs. The collection emphasizes sparkle and glamour, with pieces that can be worn for various occasions, from casual gatherings to formal events. This initiative allows fans to emulate the stars’ looks without breaking the bank, making high-fashion accessible.
Specific highlights from the collection include Jen Affleck’s ‘Big Reveal Maxi Dress’ priced at $49, which features form-fitting sequins for a dramatic effect, and her ‘Dance Floor Diva Mini Dress’ at $42, offering a playful black dress with flouncy details. Layla Taylor’s contributions include the ‘Feeling Hot Maxi Dress’ at $55, characterized by a bold red sparkle and a thigh-high slit, and the ‘All the Receipts Mini Dress’ at $41, an off-the-shoulder chocolate brown dress with subtle shimmer. Each piece is crafted to stand out under holiday lights.
Demi Engemann’s ‘Villain Arc Mini Dress’ is available for $31 and comes in a rust color, making it versatile for transitions from autumn to winter. Additionally, Jen Affleck’s ‘Vegas Mini Skirt’ at $29 adds a pop of sparkle and can be styled with various tops for different looks. The designs draw directly from the stars’ wardrobes, aiming to provide effortless chic that appeals to a broad audience, regardless of background. This inclusivity is a key selling point.
The collection is positioned as a solution for holiday dressing, with items that can be dressed up or down. For instance, the mini skirt can be paired with an oversized sweater and boots for a cozy winter outfit, while the maxi dresses are ideal for making a statement at New Year’s Eve parties or dinners. The affordability factor, with prices under $55, makes it accessible for consumers seeking trendy options without high costs. Styling tips are included to enhance versatility.
Availability is through online platforms, with the full collection accessible via Cupshe’s website. However, prices and stock are subject to change, so shoppers are encouraged to act quickly. This launch aligns with the peak holiday shopping period, potentially driving interest from fans of the show and fashion enthusiasts looking for last-minute party wear. The timing capitalizes on seasonal demand.
In the broader context, this collaboration reflects a growing trend of celebrity partnerships in fast fashion, where influencers leverage their fame to create consumer products. It also highlights how reality TV stars are expanding their brands beyond entertainment into lifestyle and retail, tapping into seasonal demand for affordable luxury. Such ventures often boost brand visibility and sales.
As the holiday season approaches, the Mormon Wives x Cupshe collection is expected to gain traction for its blend of celebrity endorsement and budget-friendly pricing. Future implications may include more such collaborations, reinforcing the intersection of entertainment and commerce in modern retail landscapes. This could inspire similar initiatives from other public figures.