Pop icon Justin Bieber debuted on Twitch with his first live stream on October 22, 2025, playing basketball and pool in a custom sports studio while announcing plans for daily broadcasts and teasing his Coachella performance.
In his inaugural Twitch stream, Bieber engaged in a basketball shootaround with friends, demonstrating his skills on the court. The casual session was filmed in a warehouse-like space that also features a skate ramp, providing a backdrop for relaxed entertainment. After basketball, the group moved to a pool table, where Bieber enjoyed a game of billiards, showcasing a diverse range of activities.
The stream was announced via a simple “Live now” tweet from Bieber, drawing fans to watch the real-time action. Throughout the broadcast, he interacted with viewers in an informal manner, offering a glimpse into his personal life and hobbies beyond music.
Notably, Bieber revealed that this would not be a one-time event. He stated, “We’re going to be doing this pretty much every day, so make sure you tune in. It’s going to be awesome,” indicating a commitment to regular streaming content. This move aligns with growing trends of celebrities using platforms like Twitch for direct fan engagement.
A significant highlight was Bieber’s tease of his upcoming Coachella headlining set. He shared, “I’m putting on a hell of a show for you guys for Coachella, getting ready, and getting inspired.” This performance marks his return to major stages after a hiatus since 2022, and he plans to incorporate material from two new albums, heightening anticipation for the festival.
Bieber’s athletic pursuits are not new; recently, he made headlines for an impressive trick shot in indoor soccer, where he kicked a futsal ball through a basketball hoop from half-court. Such feats add to his multifaceted public image, blending sports with his musical career.
The potential for guest appearances on future streams was hinted at, as Twitch often features collaborations. For instance, other streamers like Kai Cenat have hosted celebrities, suggesting Bieber might invite friends or fellow artists, possibly even addressing past rumors or creating new viral moments.
Fan reactions were overwhelmingly positive, with many expressing excitement over the casual and authentic content. This venture could influence how artists connect with audiences, moving towards more interactive and frequent digital interactions. As Bieber embraces daily streaming, it sets a precedent for celebrity-led live content, potentially expanding his reach and deepening fan loyalty.