Kim Kardashian’s shapewear brand SKIMS has filed a federal lawsuit against numerous online counterfeiters selling fake products on major e-commerce platforms like Amazon and Walmart. The legal action aims to halt the sale of counterfeit goods and recover illicit profits, protecting the brand’s intellectual property and consumer trust.
On Friday, October 17, 2025, SKIMS initiated legal proceedings in federal court targeting vendors accused of manufacturing and distributing counterfeit SKIMS products. The lawsuit alleges that these vendors have been illegally using the SKIMS logo on fake undergarments and other items, deceiving consumers into believing they are purchasing authentic merchandise from Kardashian’s luxury intimates line. This move comes as counterfeit goods have flooded online marketplaces, posing a direct threat to the brand’s integrity and sales.
The counterfeit goods have been widely available across several prominent online marketplaces, including Amazon, eBay, Walmart, and Alibaba. This broad distribution suggests an organized operation rather than isolated incidents, with counterfeiters leveraging the high traffic and trust associated with these platforms to move fraudulent merchandise. Consumers searching for genuine SKIMS products may inadvertently purchase inferior fakes, leading to potential dissatisfaction and harm to the brand’s reputation.
In the lawsuit, SKIMS is seeking key legal remedies such as a court order to immediately block the vendors from listing counterfeit products and the forfeiture of all profits generated from the sale of fake goods. Additionally, the company aims to establish legal precedent to protect against future counterfeiting and send a strong deterrent message to other potential infringers. These measures are designed to address both immediate financial losses and long-term brand damage caused by the illicit operations.
The financial implications are substantial, as SKIMS was recently valued at $4 billion by Forbes, making it one of the most valuable fashion companies and a primary driver of Kardashian’s billionaire status. The proliferation of counterfeit products threatens this valuation by siphoning off legitimate sales and potentially damaging the brand’s reputation among consumers. This lawsuit highlights how counterfeiting can undermine the economic foundations of even the most successful direct-to-consumer businesses.
This lawsuit underscores the persistent challenges that major e-commerce platforms face in policing their marketplaces for counterfeit goods. Despite ongoing efforts to remove inauthentic items, the scale and sophistication of counterfeiting operations require brands to take aggressive legal action to safeguard their intellectual property and ensure consumer confidence. The case places pressure on retailers like Amazon and Walmart to enhance their verification and authentication processes to prevent similar issues in the future.
The success of SKIMS is central to Kim Kardashian’s evolution from reality television personality to accomplished entrepreneur, with the brand’s rapid growth reflecting strong consumer demand and effective brand building. However, this success also makes it a target for counterfeiters, necessitating robust legal defenses to maintain its market integrity and continue its upward trajectory. The lawsuit represents a strategic effort to secure the brand’s legacy and financial health in a competitive industry.
Looking forward, the outcome of this case could set important precedents for how fashion and beauty brands combat counterfeiting in the digital era. It may also incentivize e-commerce platforms to invest more heavily in advanced technologies for detecting and removing fake products, ultimately benefiting both brands and consumers by ensuring product authenticity and fostering a safer online shopping environment. As the legal process unfolds, it will be closely watched by industry stakeholders for its implications on intellectual property enforcement.