The Victoria’s Secret Fashion Show 2025 returned with grandeur on October 15, 2025, in New York City, featuring a dazzling array of models and musical acts in a highly anticipated event that highlighted the brand’s evolution towards greater diversity and inclusivity. Held at the Victoria’s Secret flagship store on Fifth Avenue, the show attracted a global audience, both in-person and through live streams, marking a significant moment in the brand’s revitalization efforts.
The runway was graced by iconic models such as Adriana Lima, Bella Hadid, and Gigi Hadid, who have been central to the brand’s history over the years. Alessandra Ambrosio made her 19th appearance, underscoring her long-standing association with Victoria’s Secret, while other veterans like Candice Swanepoel and Ashley Graham brought their signature elegance and confidence to the stage. Their presence reinforced the show’s legacy, blending nostalgia with contemporary fashion trends that resonated with longtime fans and new viewers alike.
Newcomers added fresh energy to the lineup, with Olympic gold medalist Suni Lee and WNBA star Angel Reese making their runway debuts, symbolizing an exciting fusion of sports and high fashion. Other debutants included Precious Lee, Barbie Ferreira, and Iris Law, among others, reflecting the brand’s commitment to representing a broader spectrum of beauty and body types. This emphasis on inclusivity was further highlighted by the inclusion of models like Quenlin Blackwell and Yumi Nuis, showcasing Victoria’s Secret’s strategic shift towards modern sensibilities and broader appeal.
Musical performances were a key component of the evening, with artists such as KAROL G, Madison Beer, Missy Elliott, and TWICE delivering electrifying acts that complemented the fashion segments. Their energetic performances created a dynamic and engaging atmosphere, with Madison Beer also walking the runway, demonstrating her versatility as both a model and performer. The integration of live music enhanced the overall spectacle, making the event not just a fashion show but a full-scale entertainment experience that captivated attendees and online audiences.
The runway looks themselves were a visual highlight, featuring a range of styles from delicate lace lingerie to bold, winged ensembles that have become synonymous with the brand. Themes like ‘First Light’ with amber and gold hues were prominently displayed, and models like Bella Hadid and Gigi Hadid wore intricate outfits that quickly became talking points on social media platforms. The attention to detail in the designs, combined with professional photography and live coverage, allowed fans worldwide to immerse themselves in the glamour and artistry of the collection.
This year’s show marks a pivotal moment in Victoria’s Secret’s history, as it continues to rebrand from past controversies towards a more modern and inclusive image. The event builds on recent efforts to diversify its model roster and engage with contemporary fashion trends, receiving positive responses from critics and audiences for its progressive approach. By featuring a mix of established stars and rising talents, the brand successfully balanced tradition with innovation, setting a new standard for future fashion presentations in the industry.
Looking ahead, the success of the 2025 show is likely to influence Victoria’s Secret’s marketing strategies and future events, with limited-edition merchandise from the runway already available for purchase online. This allows enthusiasts to own a piece of the collection, extending the event’s impact beyond the runway. The show’s reception will be closely monitored for its effects on sales and public perception, potentially shaping the brand’s direction in the competitive fashion landscape for years to come.