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India makes ACs, tea, school supplies cheaper to mitigate shock of US tariffs

India has announced sweeping tax reductions on a wide range of consumer goods, including air conditioners, tea, and school supplies, in a move designed to bolster domestic spending and cushion the economy against the impact of steep US tariffs. The decision, part of a broader GST reform, aims to simplify the tax structure and stimulate growth amid global trade tensions.

On Wednesday, September 3, 2025, Indian Finance Minister Nirmala Sitharaman revealed that the Goods and Services Tax (GST) Council has approved a major overhaul of the consumption tax system. The new structure consolidates the previous four tax slabs into two primary rates: 5% for essential items and 18% for standard goods, while maintaining a 40% levy on sin products like cigarettes. This simplification is expected to make compliance easier for businesses and reduce costs for consumers, with the changes set to take effect on September 22.

The tax cuts target hundreds of everyday products, with reductions set to make items such as food, insurance, and educational materials more affordable. Conversely, imported luxury goods like premium cars and alcohol will see increased taxes. The timing aligns with the start of India’s festive season, which typically sees a surge in consumer spending, potentially boosting sales of electronics and household appliances.

This policy shift comes in response to mounting economic pressures, particularly from the United States’ imposition of punitive tariffs. President Donald Trump has levied a 50% tariff on Indian goods, along with additional penalties for India’s purchases of Russian oil, threatening further sanctions if such trade continues. Analysts estimate that prolonged tariffs could reduce India’s GDP by up to 0.8%, making domestic stimulus measures crucial for economic stability.

Stock markets reacted positively to the announcement, with indices rallying on the prospect of boosted consumption, which accounts for approximately 60% of India’s GDP. However, the government faces potential revenue losses of up to $6 billion from the tax cuts. Economists like Shripal Shah of Kotak Securities argue that increased demand could offset these losses and even help curb inflation, while also supporting traders and businesses through higher volumes.

The GST reform is part of a series of economic measures, including a $12 billion income tax cut announced earlier this year and recent reductions in borrowing costs by the central bank. Prime Minister Narendra Modi had pledged a “massive tax bonanza” during his Independence Day speech, and this move is seen as fulfillment of that promise, aimed at benefiting middle-class families, small businesses, and farmers.

While the simplified tax system is praised for easing business operations, some states reliant on GST revenue express concerns about shortfalls. Nonetheless, the overall goal is to enhance economic resilience against external shocks and foster sustainable growth. The success of these tax cuts will depend on their implementation and the broader global economic environment, with potential implications for corporate earnings and inflation in the coming months.

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