Julia Roberts was recently spotted wearing Vivaia’s viral ballet sneakers while leaving the Venice Film Festival, underscoring the growing trend of celebrity-endorsed comfortable footwear. The actress chose the Yanka Round-Toe Satin Sneakerinas in black, pairing them with a casual outfit after her formal red carpet appearances.
The sneakers, priced at $159, blend athletic and ballet flat designs with a satin finish and machine-washable fabric. Available in white and pale pink, they have repeatedly sold out due to high demand, praised for their comfort and versatility in everyday wear.
Roberts joins a list of celebrities like Bella Hadid, Charli XCX, and Amelia Hamlin who have embraced similar Vivaia styles, particularly the square-toed Cristina version. The brand’s sneakerinas feature barefoot-feel technology, making them a popular choice among fashion-forward individuals.
Vivaia is known for sustainable and comfortable shoes, with Roberts having worn other models such as the Tara Pro and Melissa Boots in the past. The company’s products are frequently highlighted in fashion reviews for their quality and eco-friendly materials, reinforcing their appeal.
The Venice Film Festival served as a backdrop for Roberts’ fashion moments, including her red carpet debut in a custom Versace gown and the subsequent lending of her Versace outfit to Amanda Seyfried. This outfit sharing, reported by W Magazine, added to the festival’s fashion buzz and highlighted Roberts’ influence.
The viral success of the ballet sneakers is evident from their rapid sell-outs and significant attention on social media and fashion platforms. Celebrity endorsements play a crucial role in driving consumer trends and boosting product visibility.
Looking forward, the popularity of ballet sneakers is expected to persist, with Vivaia likely expanding its offerings to meet demand. The combination of comfort and style ensures these shoes remain a staple in modern fashion, championed by celebrities and everyday users alike.
