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US warns against travel to Mexico due to terrorism risks, but tourists and influencers continue visits

The U.S. State Department has elevated Mexico’s travel advisory to Level 2 due to terrorism and crime risks, though security experts assert that popular tourist destinations remain relatively safe with precautions. This update follows the designation of Mexican drug cartels as foreign terrorist organizations.

On August 12, 2025, the State Department officially raised Mexico’s travel advisory to Level 2 (‘exercise increased caution’), citing risks of terrorism, kidnapping, and violent crime including homicide and carjacking. The advisory specifically notes limited U.S. government assistance capabilities in certain regions. This marks the first time terrorism has been explicitly included in Mexico’s travel warnings.

The update stems from the recent U.S. designation of Mexican drug cartels as foreign terrorist organizations rather than new security incidents involving tourists. Security expert Mike Ballard explains that cartels now fall under counterterrorism frameworks, potentially increasing penalties for those aiding them. The change formalizes existing risks rather than indicating sudden new dangers.

Popular tourist destinations like Cancún, Los Cabos, Puerto Vallarta, and Playa del Carmen remain relatively safe according to security assessments. Ballard notes that 99% of tourist visits occur without issues when standard precautions are taken. However, Acapulco in Guerrero state carries a Level 4 ‘do not travel’ warning due to cartel dominance and should be avoided.

Security recommendations include using pre-arranged transportation from reputable companies instead of street taxis, staying within resort properties (especially at night), maintaining situational awareness, avoiding displays of wealth, and monitoring beverages in public spaces. Resorts generally provide robust security, making them safer bases for exploration.

The advisory comes as Mexico remains Americans’ top international destination, with 33.5 million visitors in 2022. Tourism industry representatives emphasize that the update doesn’t reflect increased danger in resort areas but rather formalizes existing security protocols. Visitors are encouraged to balance caution with normal vacation enjoyment.

Potential impacts include possible travel insurance adjustments and heightened tourist vigilance. The Mexican tourism industry is expected to reinforce security messaging and collaborate with authorities to maintain visitor confidence. Travelers should monitor State Department updates through the STEP program for real-time alerts.

Looking ahead, security analysts anticipate continued cartel-related violence in contested territories but don’t foresee significant changes to tourist safety in established resort zones. The advisory serves primarily to formalize cartels’ terrorist designation within travel guidance while underscoring standard precautions for international travel.

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