Kim Kardashian sparked attention by sharing provocative photos of herself modeling a Skims face wrap while wearing minimal clothing aboard a private jet. The reality star and entrepreneur promoted her brand’s new accessory in the sultry social media post.
Kim Kardashian, founder of the shapewear and apparel brand Skims, posted a series of revealing photographs while traveling on a private jet on August 17, 2025. The 44-year-old celebrity wore only a black fur coat, sheer tights, and her company’s new face wrap accessory in the images she shared with her hundreds of millions of Instagram followers.
The photos were taken during an international flight, where Kardashian stretched out on the jet’s couch while modeling the $48 Skims Face Wrap. She accessorized the barely-there look with oversized black sunglasses and wore her hair in a slicked-back bun. The setting emphasized the luxury and exclusivity of private air travel while showcasing the product.
Kardashian captioned the post ‘Face wrap en route’ and directed followers to Skims’ website where the accessory is marketed as ‘a multifunctional accessory designed to support your skin and hair’ during travel, skincare routines, or sleep. The timing coincides with recent sightings of Kardashian in Venice with her boyfriend, NFL player Odell Beckham Jr., though it’s unclear if the photos are connected to that trip.
This promotional strategy represents Kardashian’s signature approach of blending personal content with brand marketing. The provocative imagery generated immediate engagement across social platforms and was picked up by major entertainment news outlets within hours. The photos’ release follows Kardashian’s pattern of leveraging her celebrity status to create viral moments that drive consumer interest in Skims products.
The impact extends beyond social media buzz, potentially influencing fashion trends around travel accessories and loungewear. Industry analysts note such high-visibility promotions typically result in measurable sales spikes for Skims, which has grown into a billion-dollar brand since its 2019 launch. The face wrap enters a competitive market of wellness-focused travel accessories.
Looking ahead, Kardashian will likely continue integrating product launches with personal content as Skims expands into new categories. The brand’s valuation and Kardashian’s business reputation depend on maintaining this innovative marketing approach amid increasing competition in the celebrity-owned apparel space.