Reformation has launched its seasonal summer sale, discounting thousands of sustainable fashion items by 30%, including styles popular among celebrities. The limited-time promotion makes the brand’s typically premium-priced clothing more accessible while clearing summer inventory.
Who: Reformation, the sustainability-focused fashion brand known for celebrity endorsements and viral styles, is running the sale. Their designs are frequently worn by influencers and Hollywood figures, making discounted items particularly appealing to fashion-conscious consumers.
What: The summer sale includes approximately 3,000 items across dresses, workwear, tops, and bottoms with discounts up to 30%. Notable pieces include the Kendi Denim Midi Dress ($152.60, down from $218), Catalina Cotton Mini Dress ($173.60 from $248), and cashmere sweaters like the Dana Crew ($117.60 from $168). No promotional code is required as discounts apply automatically.
When: The sale launched on August 12, 2025. While no end date has been officially announced, Reformation notes that popular styles and sizes are already selling out quickly due to the promotion.
Where: Available exclusively through Reformation’s official website. The brand offers free standard shipping on all orders within the United States, with expedited shipping options available for additional fees.
Why: The sale serves dual purposes: clearing summer-season inventory before fall collections arrive and increasing accessibility to Reformation’s premium sustainable fashion. Typical price points ($150-$350 per item) make these discounts significant for customers seeking ethically produced clothing.
How: Customers simply select sale items marked with discount pricing on Reformation’s website. The promotion includes extensive size ranges across womenswear categories, with sustainable materials like recycled cashmere, organic cotton, and Tencel prominently featured in discounted items.
Impact: This event democratizes access to Reformation’s eco-conscious designs, potentially expanding their customer base beyond luxury shoppers. The timing capitalizes on back-to-school and transitional season shopping trends while reinforcing the brand’s commitment to responsible consumption through discounted conscious collections.
What’s Next: Limited stock suggests the sale will remain active only while supplies last. Reformation may introduce additional markdowns as the season progresses, though core bestsellers are expected to sell out first. Shoppers are advised to prioritize high-demand items like workwear staples and occasion dresses.
