Mejuri’s summer sale offers up to 25% off sitewide, featuring Taylor Swift’s iconic garnet Heirloom Ring and other celebrity-endorsed jewelry pieces like Kylie Jenner’s Zodiac Pendant and Jessica Alba’s Pavé Diamond Necklace. The limited-time event allows shoppers to access high-quality minimalist designs at discounted prices while emulating celebrity styles.
Mejuri, the direct-to-consumer jewelry brand favored by celebrities, launched its seasonal promotion on August 12, 2025. The sale includes Swift’s Chiefs-themed garnet ring first worn during her 2023 relationship with Travis Kelce, which remains a signature piece in her collection. Other highlighted items include Selena Gomez and Sydney Sweeney’s favored Dôme Ring and Meghan Markle’s Charlotte Bold Ring.
The event runs exclusively online at Mejuri.com through August 17, 2025. Discounts require a minimum $150 purchase, with popular items like the Heirloom Ring reduced to $593.30 (from $698) and Zodiac Pendants to $102.40 (from $128). The strategic timing targets summer shoppers seeking luxury accessories at accessible price points.
Celebrity influence drives significant consumer interest, with Taylor Swift’s ring generating particular buzz due to its association with her cultural moment. Jessica Alba, Kylie Jenner, and Gigi Hadid have also been photographed wearing featured pieces, creating aspirational appeal. Mejuri leverages these organic endorsements to position its jewelry as both fashionable and investment-worthy.
The sale democratizes access to semi-fine jewelry typically priced beyond everyday budgets. Customers praise pieces like the Dôme Hoops for their versatility and quality, noting they can be ‘dressed up or down.’ This aligns with Mejuri’s brand ethos of creating timeless, wearable designs rather than trend-driven fast fashion.
With high-demand items likely to sell out quickly, the promotion is expected to significantly boost Mejuri’s mid-year revenue while attracting new customers. The brand’s focus on celebrity-loved staples rather than seasonal trends ensures continued relevance beyond the sale period.
Post-event, Mejuri will likely maintain its strategy of partnering with influencers and timing promotions to shopping holidays. Shoppers are advised to prioritize limited-quantity items like Swift’s garnet ring before the August 17 deadline.
